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  3. Alfa Romeo celebrates 113 years of Noble Italian Sportsmanship

Alfa Romeo celebrates 113 years of Noble Italian Sportsmanship

26 Jun 2023
  • How did Alfa Romeo Celebrate?

To celebrate this major milestone, Alfa Romeo is engaging its enthusiasts yet another demonstration of its daring attitude. The spectacular video the brand has made together with its Formula 1 driver Zhou Guanyu is a manifesto of the values that have distinguished Alfa Romeo’s DNA since 1910: Noble sportsmanship and Made in Italy. 

Alfa Romeo's Celebration

Alfa Romeo's Celebration

The brand asked Chinese driver Zhou Guanyu to demonstrate his driving skills on a track not included in this year’s 23 venues. The driver jumped on board his single-seater at the Cassino plant where the Giulia and Stelvio are brought to life. The plant’s employees accorded him a warm welcome, with donuts and a traditional photo, until he exited the plant gates.

For Zhou Guanyu, it was then time to take the Formula 1 single-seater down the highway from Piedimonte San Germano to the Pomigliano d’Arco exit, home of the Alfa Romeo Giambattista Vico plant, where the Tonale is produced on a daily basis. The workers at the plant near Naples were definitely well-prepared when they welcomed and lauded the driver's developments, in a setting that was completely out of the ordinary.

Since way back in 1910, Alfa Romeo’s history has covered over 100 years, thrilling entire generations and experiencing together with the country all the social evolutions that shaped Italy in the 20th century. Epochs marked by sporting glory and commercial successes, alternating with other more complex times, such as international conflicts that dealt a hard blow to society at the time.

The vigorous resurgence of the country after the two world wars unites Italy and Alfa Romeo. The bold attitude and the usual inclusive approach have meant that the brand has always returned to excite lovers of cars and sportiness.

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