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Alfa Romeo “MILANO.” History in a name

18 Dec 2023

In April 2024 in Milan, Alfa Romeo will unveil to the world the first Sport Urban Vehicle in its history, which will also be available in a 100% electric version. It will be named Milano, a genuine tribute to the city where it all began on June 24, 1910.

With Alfa Romeo Milano, the brand rejoins the B-segment, the biggest in Europe, with a new proposal that fully embodies the brand's DNA of noble Italian sportiness. The first 100% electric Sport Urban Vehicle that represents the new gateway to the Alfa Romeo world for everyone, Alfisti fans and beyond, who has been awaiting the brand's return to the segment.

The choice of the name “Milano”, encapsulated in the brand's history

The choice of the name “Milano”, encapsulated in the brand's history

Little marks the identity of an automaker more than its identifying logo.

Since 1910, the Alfa Romeo emblem has included two of the symbols that identify Milan: The cross, the historical symbol of the capital of Lombardy, and the Biscione serpent, the coat of arms of the noble Visconti family and one of the city's most iconic emblems. For over 60 years (1910–1972), the name MILANO featured in the lower part of the logo. Through 1918, it was accompanied by the acronym “A.L.F.A.” (Anonima Lombarda Fabbrica Automobili), then from 1919 by “ALFA ROMEO.”

Always a symbol of the avant-garde, Milan now acts as an international manifesto of modernity, innovation, and sustainability. Considered one of the icons of the arts and of Made in Italy around the world, Milan has always played a crucial cultural role in the fields of fashion, design, and music.

Alfa Romeo has chosen Milan, its home, to embark on a new, exciting, and daring chapter in its history: reinterpreting sportiness in the 21st century.

The brand's balance sheet, almost three years after Stellantis was founded

The brand’s commercial performance in 2023 serves as natural recognition of the work of a team whose solidity and discipline has enabled them to pursue the strategies of a long-term product plan decided on when Stellantis was founded in 2021. One by one, the most important goals achieved during this period have been:

- Bringing the brand back to profitability. This objective was achieved in the second half of the same year, 2021.

- An approved and funded long-term product plan, named by Alfa Romeo as “From 0 to 0”, with the bold objective to go from “0” electrified vehicles in 2021 to a line-up with “0” emissions in 2027, to become the fastest transition to electric in the entire automotive landscape. With one new product every year:

2022 – The Tonale Hybrid and Plug-In Hybrid Q4 made their debut.

2023 – Alfa Romeo returned to the world of ‘custom-built cars,’ presenting the 33 Stradale (BEV – ICE).

2024 – debut of the first 100% electric Alfa Romeo (Alfa Romeo Milano).

2025 – unveiling of the first vehicle exclusively available in a 100% electric version.

2027 – The Alfa Romeo range will be 100% electric.

- Uncompromising quality standards guide all the brand’s strategic actions with great rigor, and the results were immediately acknowledged globally. Indeed, in November 2022 Alfa Romeo ranked first among the premium brands in the J.D. Power Sales Satisfaction Index, rising nine positions in the rankings and obtaining 25 points more than in 2021, the sharpest improvement in the premium segment.

One year later, Alfa Romeo took the top step on the podium in the overall rankings of premium brands and third place in the entire industry, according to the J.D. Power U.S. Initial Quality Study (IQS). It rose by 24 places, the largest growth recorded in the IQS research into the industry.

- Increase in residual value, made possible by a strict stock management policy and line-up strategy.

All this served as a suitable foundation for the outstanding commercial performance Alfa Romeo is recording ahead of the end of an intense and challenging 2023:

 up 34% compared to 2022 in the year to date to November, a figure that confirms the solid growth in global sales.

Europe has contributed a robust increase of 53%.

Middle East & Africa is confirmed as the region experiencing the fastest growth, with a rise of 95%. Also contributing with growth of 6%, the India Asia Pacific region, where Alfa Romeo is strengthening its presence in Singapore and Hong Kong.

Motor 283

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