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  3. ASTON MARTIN CELEBRATES LATEST FORMULA 1® SUCCESS WITH RACECAR-INSPIRED NEW LOOK FOR DBX707

ASTON MARTIN CELEBRATES LATEST FORMULA 1® SUCCESS WITH RACECAR-INSPIRED NEW LOOK FOR DBX707

12 May 2023

Aston Martin is celebrating the success of the Aston Martin Aramco Cognizant Formula One® Team with the release of an exclusive AMR23 Edition for the world’s most powerful ultra-luxury SUV: the DBX707. Named after the brand’s Formula 1® challenger, the AMR23 Edition creates a DBX707 that shares a racing identity with both the AMR23 F1® car and the Official Medical Car of Formula 1®.

The Aston Martin Aramco Cognizant Formula One® Team has had an incredible start to the 2023 FIA Formula One World ChampionshipTM season currently sitting in second place in the 2023 Constructor Standings. Fernando Alonso set the bar high at the opening round in Bahrain when he finished on the podium and, despite coping with the results of a cycling accident, Lance Stroll was only a few places behind him. Saudi Arabia followed and so did further podium finishes for Alonso, in Australia and most recently at Miami last weekend. 

The DBX707 AMR23 Edition

The DBX707 AMR23 Edition

In celebration of this success, the DBX707 AMR23 Edition raises the intensity and road presence even further for the brand’s critically acclaimed ultra-luxury SUV. A curation of unique colour and trim features by Aston Martin’s bespoke service, Q by Aston Martin, creates a DBX707 that unifies the exhilarating world of F1® with the world’s most dynamic and powerful luxury SUV, giving a highly dynamic and true racing look. The AMR23 Edition brings exclusive content to the exterior of the car, including bespoke Podium Green paint, a unique Q by Aston Martin fender badge and Aston Martin Racing Green brake calipers.

Additional AMR23 highlights elevates the attention levels underlining the F1® connection with lime accents to the sculptured carbon body kit reminiscent of those on both AMR23 F1® car and the Official Medical Car of Formula 1®.

Inside, the AMR23 Edition adds striking lime contrast stitching to the Inspire Sport Duotone Onyx Black / Eifel Green interior, carbon fibre veneers and dark satin with carbon fibre jewellery. The AMR23 logo also appears on the door sills to leave occupants in no doubt of the Aston Martin racing bloodline.

The Aston Martin DBX707 is the perfect combination of blistering performance, supreme dynamics, unmistakable style and absolute luxury. Created to provide its driver with impeccable control and precision, the vehicle features enhancements to its engine, transmission, suspension, brakes, electronic systems and aerodynamics, heralding a new definition of performance and driving pleasure . The addition of the AMR23 Edition provides a true racing look underlining the DBX707’s driver-focussed credentials.

The DBX707 AMR23 Edition and additional AMR23 highlights are now available for customers

The DBX707 AMR23 Edition and additional AMR23 highlights are now available for customers

Alex Long, Aston Martin’s Head of Product and Market Strategy said: “The AMR23 Edition takes DBX707 to a new level of intensity, creating a stand-out ultra-luxury SUV with incredible road presence. It is a real pleasure to offer this special edition in celebration of the recent successes of our Formula 1® team. We are successfully competing at the pinnacle of world motorsport and this represents a key pillar in our brand and product strategy for our road cars. We look forward to getting behind the Aston Martin Aramco Cognizant Formula One® Team once again, at the next round in Italy”.

The DBX707 AMR23 Edition and additional AMR23 highlights are now available for customers to order.

The Aston Martin Aramco Cognizant Formula One® Team will continue its fight for Formula 1® success at the FORMULA 1 QATAR AIRWAYS GRAN PREMIO DEL MADE IN ITALY E DELL'EMILIA-ROMAGNA 2023, which takes place on 21 May 2023.

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.