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  3. Concept Mercedes-AMG PureSpeed – expressive concept car gives a look at the first model in the Mythos series

Concept Mercedes-AMG PureSpeed – expressive concept car gives a look at the first model in the Mythos series

27 May 2024
  • How does the Concept Mercedes AMG PureSpeed embody the pinnacle of exclusivity and celebrate Mercedes-Benz's rich racing heritage?

Exciting, energising and breathtaking – the Mercedes AMG PureSpeed concept is the highlight in the run-up to the Formula 1™ Monaco Grand Prix. The radical design of a completely open, two-seater performance car without a roof or windscreen is a tribute to motor racing. The concept car provides a preview of the first model in the highly limited Mercedes-Benz Mythos series. The world premiere of the Concept Mercedes AMG PureSpeed took place in an exclusive setting on the sidelines of the Formula 1™ Monaco Grand Prix. The vehicle was unveiled on a floating pontoon in the harbour of the principality and also impressed Mercedes-AMG PETRONAS F1 Team racing drivers Lewis Hamilton and George Russell. 

Celebrating Racing Heritage with Cutting-Edge Design and Technology

Celebrating Racing Heritage with Cutting-Edge Design and Technology

The Concept Mercedes AMG PureSpeed celebrates the unique tradition of Mercedes Benz with pure and uncompromising race-car design, innovative materials and modern technology. The strictly limited series of 250 units will only be available to the most dedicated Mercedes Benz enthusiasts and collectors. Inspired by legendary race cars, the combination of unrivalled racing aesthetics and highly dynamic performance makes the Concept Mercedes AMG PureSpeed a unique driving machine for connoisseurs. It embodies the “pinnacle of exclusivity” from Mercedes-Benz in the top segment.

HALO system instead of A-pillar

One highlight is the HALO system which replaces the conventional A-pillar on the vehicle. This element is a direct derivative of the premier class of motorsport and has been part of every Formula 1™ vehicle since 2018. It protects the driver's head in the event of an accident. The name HALO describes its shape. As in Formula 1™, the safety system in the Concept Mercedes AMG PureSpeed consists of a bracket that is connected to the body of the vehicle. This aerodynamically optimised component serves to protect the occupants, just as in Formula 1™. Included are two aerodynamically optimised helmets specially designed and manufactured for the Concept Mercedes AMG PureSpeed. The field of vision as in Formula 1™ thus becomes a reality for two people. Neither roof, windscreen nor side windows separate them from their surroundings. The interior adds further highlights, with its unique colour and equipment concept as well as

a custom clock designed by IWC Schaffhausen on the dashboard.

Design inspired by the Mercedes-AMG ONE hypercar

The Mercedes AMG PureSpeed concept is a true performance car with an extremely low silhouette. Many design features were inspired by the Mercedes AMG ONE hypercar – technical, sharply cut visible carbon fibre parts in the lower section of the vehicle provide a strong contrast to the sensual, rounded shapes of the upper part of the vehicle.

The design of the wheels is characterised by the unique carbon fibre cladding on the front and rear wheel covers. The rear wheel covers are completely closed to improve aerodynamics. The front wheel covers are open to optimise airflow at the front end for brake cooling and downforce.

Typical of a sports car are the long bonnet and the very low front end with a pronounced “shark nose”. The front design is similar to the Mercedes AMG ONE with a wide lower air intake with AMG lettering and a dark, chrome-plated Mercedes star on the soft nose. Added to this is the aerodynamically optimised, sportive bonnet with an additional air outlet. Small, transparent deflectors at the front and sides direct the wind over the cockpit.

The design team's precision work can also be seen in the side-sill panelling with aero flics. The muscular shoulders above the wide-track rear wheels merge into the elegant boot lid and the width-emphasising rear apron.

Homage to legendary Mercedes models

Many other design details also pay homage to motorsport. The two flying buttresses behind the seats are reminiscent of legendary racing cars such as the 300 SLR, in which Stirling Moss and Denis Jenkinson won the 1955 Mille Miglia in Italy – with a record average speed of an incredible 157 km/h on public roads.

The eye-catching paintwork – in a colour gradient from Le Mans red to graphite grey with a black AMG pattern – alludes to the colour scheme of the victorious Mercedes car at the 1924 Targa Florio race in Sicily. It was painted red, which was typically reserved for Italian vehicles. German race cars were traditionally painted white at the time. The red paint was meant to deter local fans from impeding the car’s progress in the race. The coup worked. After 6:32:37.4 hours and a race distance of 432 kilometers, the victorious Mercedes 2-litre race car with the number 10 crossed the finish line in first place with Christian Werner behind the wheel. The number 10 can also be found on the front wings of the Concept Mercedes AMG PureSpeed and refers to that Targa Florio victory 100 years ago.

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17 Jun 2024

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 


17 Jun 2024

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.