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  3. Geely UAE Finds Impressive New Home in Dubai with the Launch of the State-of-Art and EV-Centric Showroom and Service Centre

Geely UAE Finds Impressive New Home in Dubai with the Launch of the State-of-Art and EV-Centric Showroom and Service Centre

24 May 2023
  • Where is the new home of Geely in UAE?

AGMC, the official distributor of Geely vehicles in the UAE, has formally launched the new home of Geely Auto in the UAE, AGMC’s first dedicated Geely Auto flagship showroom and after-sales centre on Al-Ittihad Road, Dubai. 

The premium and contemporary new facility

The premium and contemporary new facility

The premium and contemporary new facility, boasting expansive display galleries across two floors, a state-of-the-art service centre, and multiple lounge areas and F&B offerings, was launched at a glamorous ceremony featuring unforgettable live entertainment, and attended by assembled VIP guests, valued media, and senior management from Geely Auto Middle East and AGMC.

The impressive new facility makes a strong statement on Geely AGMC’s commitment to the UAE market, with plans to further develop the Geely sales and service network across the Emirates with further facilities to come in Abu Dhabi and Sharjah later this year.

Hosting the launch was Jan Felton, Managing Director of Albatha Holding; Sheikh Mohammed Al Qasimi, Regional Manager AGMC; XUE Tao (Cook), Deputy General Manager of Geely Auto International Corporation and General Manager of Geely Auto Middle East; and GU Xiaen (Alex), Deputy General Manager of Geely Auto Middle East, with a special attendance from Michael Song, CEO of Geely Automobile International Corporation.

Speaking at the launch, Jan Felton said: “With a stylish and desirable range of passenger cars, SUVs and EVs featuring advanced technologies and premium design, Geely Auto is a key addition to the AGMC stable of high-quality automotive products, and it was essential to ensure that these impressive vehicles had a suitable home in Dubai. This is why we have invested heavily in this state-of-the-art and premium facility to properly showcase the Geely Auto range in a fitting environment, and serve Geely owners with a superior customer experience in every way.”

GU Xiaen (Alex), Deputy GM of Geely Middle East further added: “As a key market for Geely Auto, we are excited that the brand has found a new home in Dubai, and we are confident that Geely customers will appreciate an exceptional level of service from our partners at AGMC. In the past three years, Geely's brand image, network development and service reputation in the Middle East have all reached a new level thanks to our dealer partners, and we look forward to working alongside AGMC to expand Geely’s presence and build an exciting future for the brand in the UAE.”

Committed to a Sustainable Future

Committed to a Sustainable Future

As a brand fully committed to sustainable mobility solutions in line with the UAE government’s Net Zero 2050 strategy, Geely AGMC marks the brand’s launch in the UAE with EVs as a core product offering, in line with Geely’s "Be Brand New" strategy.

To lead this strategy, guests at the launch were treated to the unveiling of the Geometry C, the fully electric compact SUV that offers an environmentally friendly alternative to traditional gasoline-powered vehicles. Featuring industry-leading battery, motor and electric control technologies that can easily cope with a wide range of driving scenarios, Geometry C offers an extraordinarily long battery life and driving range for an affordable price.

Guests attending the launch were also able to experience the exceptional design and advanced features the intelligent SUV Coolray and the stylish sedan Emgrand can offer.

Geely Coolray is a B segment SUV which offers the perfect combination of design, power, technology and safety, and is designed to deliver an all-round driving experience, boasting best-in-class on-board powertrain and cutting-edge technologies such as powerful Engine, BMA Architecture and L2 level ADAS functions. The Emgrand is a sedan offering a comfortable driving experience with elegant wide-body Hella flush design, skyline rhythmic taillight and world-class BMA architecture.

Motor 283

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Italian Government Pressures Alfa Romeo to Rename Milano SUV to 'Junior'

16 Apr 2024
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In a surprising turn of events, Alfa Romeo has announced that it will be changing the name of its recently unveiled Milano SUV to "Junior" after facing pressure from the Italian government. This decision comes amidst criticism from Italy's industry minister, Adolfo Urso, who expressed concerns over the marketing of a foreign-manufactured vehicle bearing an Italian name.

Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

16 Apr 2024
Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

At and around Auto China 2024, Mercedes Benz underlines its commitment to delivering dedicated products and technologies to Chinese customers. As the largest single automotive market in the world, China plays an important role in the long-term strategy of Mercedes Benz. Running up to the show, the company will maintain its leadership position in this market, headlined by the world premiere of the all-new electric Mercedes Benz G Class.

China is home to the company’s largest production site and the most comprehensive R&D hub outside Germany, playing a significant role in Mercedes Benz’s global R&D network. In recent years, Mercedes Benz strengthened its R&D capabilities in China, particularly in electrification and digitalisation. In 2021, the company opened the new R&D Tech Centre China in Beijing, equipped with state-of-the-art testing labs, including E drive, battery, charging, NVH, and more. In 2022, Mercedes Benz established the new R&D Centre Shanghai, focusing on connectivity, automated driving, plus software and hardware development. This April, a new building will be added with advanced hardware and software facilities designed to accelerate local development in cutting-edge digital innovations. Besides the R&D Centre, the existing Design Centre will continue to promote the digital dimension in Mercedes Benz designs.

Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

16 Apr 2024
Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.