At the heart of its showcase was the all-new Nissan KICKS, making an EPIC impression among festivalgoers with its bold design, advanced features, and dynamism — a perfect match for the energy and youthful spirit of the BRED audience.

The all-new Nissan KICKS was one of the standout highlights of the festival, with the surrounding stand attracting high footfall throughout the event. Al Masaood Automobiles recorded 50% more attendees than expected at the booth, with engaging activations — including live hip-hop dance performances and a dedicated coffee lounge — resonating strongly with the expressive personalities of festivalgoers. The activation also generated a notably positive sentiment, sparking interest among visitors. 

Ever since its launch, Nissan KICKS 2025 sparked significant interest and conversation. At the festival, the new model captured the attention of visitors by addressing the lifestyle needs of today’s contemporary drivers — allowing them to express their individuality like never before, while benefiting from practicality, comfort, and performance.

In addition to the KICKS, Al Masaood Automobiles also displayed the all-new 2025 Nissan Magnite, complementing the lineup and further strengthening its appeal to a youthful, trend-savvy audience.

Through its strong presence at BRED Abu Dhabi, Al Masaood Automobiles successfully deepened its connection with a new generation of drivers, reinforcing its position as a brand that embraces diversity, innovation, and community engagement.