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  3. INFINITI: An Enduring Legacy of Luxury, Elegance, and Evolution

INFINITI: An Enduring Legacy of Luxury, Elegance, and Evolution

07 Oct 2023
  • What does Infiniti logo means?
  • From where are the Infiniti designs inspired from?

INFINITI has etched its name in the automotive world as a symbol of sophistication and innovation. For three decades INFINITI has consistently held this reputation, blending design with inspiration from its Japanese heritage.

At the heart of INFINITI's design philosophy lies a commitment to crafting vehicles that seamlessly integrate with and enhance the lives of their occupants, resulting in a lineup that transcends mere transportation to become a harmonious extension of its drivers. From the iconic INFINITI FX to the all-new QX60, the brand has continued to push the boundaries of design while staying true to its core philosophy.

Logo Evolution: A Timeless Symbol of Progress

Logo Evolution: A Timeless Symbol of Progress

Since INFINITI's inception in 1989, the brand's logo has drawn inspiration from the infinite road to the horizon, reflecting the forward-facing direction of a brand born to challenge convention, as well as drivers with the same attitude.

The evolved logo, the fourth iteration in the brand's history, places greater focus on the "infinite road" and horizon line, complimented by revised INFINITI wordmark spacing, that visually accentuates the horizon. A new three-dimensional INFINITI emblem will adorn production vehicles of the future - bringing added depth while expressing dynamism, motion, and power.

As the visual focal point on the front of future INFINITI vehicles, the logo boldly announces their arrival, with illumination that elevates the bright road to the horizon. This design embodies INFINITI's enduring commitment to innovation, exploration, and pushing beyond boundaries. The sleek and sophisticated appearance of the logo reflects the brand's essence of delivering an unparalleled experience of luxury and prestige.

The Pursuit of Luxury: Craftsmanship and Refinement

The Pursuit of Luxury: Craftsmanship and Refinement

INFINITI's journey in the luxury segment began with an unwavering focus on craftsmanship, refinement, and delivering a driving experience like no other. The INFINITI FX35, for example, which launched in 2003, was a game-changer in the luxury crossover SUV segment.

Its bold and muscular stance defied conventions, setting it apart from competitors while introducing the world to the concept of a coupe-styled SUV. The FX introduced a fusion of sporty performance and SUV practicality, offering a driving experience that combined athleticism with elegance.

As the automotive landscape evolved, INFINITI's design philosophy evolved with it. The FX35 became the QX70, which continued to set the standard for luxury SUVs and became a favorite among drivers who demanded the best in form and function. The QX50 and QX55 continue this legacy with beautiful exterior design, advanced technology and empowering performance. Outside, the QX50’s powerful elegance inspires bold and unique styling, while also creating a warm and comfortable interior space. The QX55 features a striking, coupe-like design that sets it apart from other SUVs on the road. It carries the mantle of the FX35 and the QX70, while also propelling the brand with its bold design.

The Future Unveiled: Timeless Design

The Future Unveiled: Timeless Design

As the brand continues its evolution, it is poised to redefine itself thanks to a captivating new visual identity with a strong emphasis on design language. The QX60, the spiritual successor to the FX, embodies this commitment to pushing the boundaries of design while maintaining its signature elegance. Drawing inspiration from the serene beauty of nature, the QX60's design is an ode to the gentle ripples that grace the surface of a pond. The QX80 on the other hand, INFINITI’s most luxurious SUV, features a commanding presence providing occupants with a sense of graceful authority.

This design inspiration means that the brand's future vehicles will exude a sense of purposeful dynamism, with sculpted lines and alluring curves that evoke a sense of movement even while standing still. Embracing the concept of "Powerful Elegance," INFINITI's design language aims to evoke an emotional connection with drivers and passengers alike, creating a captivating and immersive driving experience.

No better is this accentuated than the QX Monograph, which represents the evolution of INFINITI’s design language. New signature elements fit together seamlessly to create an exterior that is both powerful and graceful with precisely crafted details. It’s a perfect example of form and function working together to achieve maximum visual impact.

With each model, INFINITI continues to draw inspiration from Japan's design philosophy, resulting in vehicles that are not only masterpieces of engineering but also reflections of a timeless aesthetic that transcends trends, while maintaining human centricity at the heart of everything it does.

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

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In a surprising turn of events, Alfa Romeo has announced that it will be changing the name of its recently unveiled Milano SUV to "Junior" after facing pressure from the Italian government. This decision comes amidst criticism from Italy's industry minister, Adolfo Urso, who expressed concerns over the marketing of a foreign-manufactured vehicle bearing an Italian name.

Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

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Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

At and around Auto China 2024, Mercedes Benz underlines its commitment to delivering dedicated products and technologies to Chinese customers. As the largest single automotive market in the world, China plays an important role in the long-term strategy of Mercedes Benz. Running up to the show, the company will maintain its leadership position in this market, headlined by the world premiere of the all-new electric Mercedes Benz G Class.

China is home to the company’s largest production site and the most comprehensive R&D hub outside Germany, playing a significant role in Mercedes Benz’s global R&D network. In recent years, Mercedes Benz strengthened its R&D capabilities in China, particularly in electrification and digitalisation. In 2021, the company opened the new R&D Tech Centre China in Beijing, equipped with state-of-the-art testing labs, including E drive, battery, charging, NVH, and more. In 2022, Mercedes Benz established the new R&D Centre Shanghai, focusing on connectivity, automated driving, plus software and hardware development. This April, a new building will be added with advanced hardware and software facilities designed to accelerate local development in cutting-edge digital innovations. Besides the R&D Centre, the existing Design Centre will continue to promote the digital dimension in Mercedes Benz designs.

Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

16 Apr 2024
Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.