Type above and press Enter to search. Press Esc to cancel.

  1. Cars and Engines
  2. What's Happening
  3. Infiniti Reveals New 3D Badge, Signature Scent, and Sound to Refresh Image

Infiniti Reveals New 3D Badge, Signature Scent, and Sound to Refresh Image

23 Jun 2023
  • What is new with Infiniti Logo?
  • What is the aim of Infiniti with the introduction of these 3 elements?

In an effort to revitalize its brand image and captivate consumers in a new way, luxury automotive manufacturer Infiniti has recently unveiled a series of exciting updates. The company's latest initiatives include a visually striking 3D badge, a distinctive signature scent, an immersive sound experience, and a new retail concept with captivating architecture. With these innovative offerings, Infiniti aims to create a truly multisensory experience that resonates with customers on a deeper level.

Newly designed 3D badge,

Newly designed 3D badge,

The centerpiece of Infiniti's brand refresh is its newly designed 3D badge, which adds a modern touch to the company's iconic logo. The badge features intricate details and a three-dimensional effect, elevating the overall aesthetic of Infiniti vehicles. This bold design statement not only showcases the brand's commitment to innovation but also aims to catch the eye of discerning luxury car enthusiasts.

But Infiniti's efforts to engage consumers go beyond visual aesthetics. The company has also introduced a signature scent to further enhance the overall experience of owning an Infiniti vehicle. Collaborating with expert perfumers, Infiniti has carefully crafted a fragrance that embodies the brand's spirit of luxury, elegance, and sophistication. This olfactory touch adds a unique sensory element, providing an immersive and memorable experience for drivers and passengers alike.

In addition to the signature scent, Infiniti has developed an exclusive sound experience to accompany the driving journey. Working with renowned acoustic engineers and composers, the company has meticulously engineered a sound that complements the performance and character of each vehicle. This immersive audio backdrop enhances the overall driving experience, creating a harmonious fusion of power, precision, and aural pleasure.

Infiniti's new retail concept

Infiniti's new retail concept

Infiniti is also taking bold steps in transforming the retail experience for its customers. The company has embraced captivating architecture as a means of setting its dealerships apart from traditional car showrooms. Infiniti's new retail concept features striking designs that blend elegance and innovation, reflecting the brand's commitment to pushing boundaries. By creating visually stunning and immersive spaces, Infiniti aims to provide customers with a unique environment that reflects the brand's values and captures their imagination.

The introduction of these new elements represents Infiniti's dedication to reinventing itself and reinvigorating its brand image. By embracing a multisensory approach, the company aims to go beyond the traditional notions of luxury and create an emotional connection with its customers. Infiniti understands that consumers are not solely driven by performance and aesthetics but also crave experiences that engage all their senses.

Wael Nakhle

BY Wael Nakhle

Wael is an automotive content writer specializes in creating written content for Motor 283. Producing a wide range of content, including blog posts, articles, product descriptions, reviews, and technical guides related to cars, trucks, motorcycles, and other vehicles, with an unprecedented passion for cars, and motorcycles.


17 Jun 2024

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 


17 Jun 2024

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.