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  3. Power to progress: Kia K4 next-generation compact sedan sets new design standards

Power to progress: Kia K4 next-generation compact sedan sets new design standards

29 Mar 2024
  • What are the exterior design features of the Kia K4 2025?
  • What are the interior design features of the Kia K4 2025?

Kia Corporation has today revealed full images of the exterior and interior design of the Kia K4. The next-generation compact sedan embraces the brand’s bold attitude of continuously moving forward and brings new ways of thinking, innovation, and superior design values to the sector.

Inspired by Kia’s ‘Opposites United’ design philosophy, and in particular the ‘Power to Progress’ pillar, the exterior of the K4 compact sedan symbolizes Kia’s unrelenting determination to create the most inspiring, innovative, and aesthetically advanced mobility solutions.

"Every contour, curve and detail of the K4 has been carefully considered and crafted to adhere to Kia's design philosophy, Opposites United, bringing together clean faceted surfacing and technological details in a bold, cohesive statement. Every aspect further strengthens the relationship between brand and design," says Karim Habib, Executive Vice President, and head of Kia Global Design.

“With the design of the K4, we are building on what we've learnt and making those values accessible to even more people, by bringing a product that is relevant and meaningful, to inspire the way they think, move and live."

Exterior design: Unlocking new possibilities through progressive dynamism

Exterior design:  Unlocking new possibilities through progressive dynamism

Effortlessly transcending the design standards of the compact sedan sector, the Kia K4 exudes an authentic aura of ambition, boldness, energy, and strength.

Kia’s designers have created a modern and unique body shape by twisting the connections of logically aligned squares in a seemingly illogical fashion, which Kia’s exterior designers refer to as ‘Twist Logic.’ The organic flow of light created between the alternating squares emphasizes the shape that runs through the entire body design. This disruptive approach is particularly evident when the K4 is viewed in the side profile, where the sweptback fastback style resonates perfectly with the bold and progressive nature of the Kia brand.

At the front, the Kia K4 creates an instant striking impression. Vertical headlamps, positioned at the extreme edges of the facial area, contribute to the creation of a wide ultra-confident stance, while the Daytime Running Light (DRL) elements integrate with horizontal chrome strips to further accentuate the K4’s sophisticated appeal. The latest iteration of Kia’s star map lighting technology based on a ‘constellation’ theme, creates a further evolution of the brand’s signature Tiger Face.

When viewed from the rear, the K4 exudes the same aura of strength and dynamism. Vertical lamps, positioned at the extreme ends of the vehicle, cut vertically downwards towards a wide, technical bumper. The air diffuser incorporated into the bumper completes the picture with its strong, graphical design.

Interior design: Fusing innovative technology and exceptional comfort with exceptional visual and functional appeal

Interior design: Fusing innovative technology and exceptional comfort with exceptional visual and functional appeal

Kia’s Opposites United design philosophy celebrates the creative tension formed from combining two seemingly opposing concepts. This radical approach is perfectly exemplified by the K4, where the ‘expected’ concept of a driver-oriented cockpit meets the ‘unexpected’ layout design, creating the unique character of K4’s interior.

The ‘expected’ in the compact sedan segment is the driver-oriented interior, which in the case of the K4, becomes ‘unexpected’ when the very concept of driver-orientation design is challenged. Rather than the traditional form of driver-orientation of screens and controls angled towards the driver, this interior separates the driver from passenger with a bold graphic split. This division creates a clear distinction between the two spaces – the driver cockpit, which is technical and machine in character, from the passenger cabin, which is comfortable and human.

Drawing deeply on the ‘Joy for Reason’ pillar of Kia’s design philosophy, the brand’s interior designers have created an interior that focuses on the feel of the cabin as much as its functional and practical attributes. Contrasting technical elements of the cockpit for the driver with comfort elements for the passenger strikes the perfect balance between the rational and the emotional.

Occupants can choose from a range of direct and indirect lighting options to illuminate the K4’s sophisticated, premium-quality cabin. The dashboard is dominated by a large central screen and an elegantly designed central console further emphasizing the split between the driver and passenger environments. While physical buttons and controls are deliberately kept to a minimum, a line of beautifully designed and elegantly integrated physical buttons for functions such as ‘Home,’ ‘Map’ and ‘Search’ plus a rotary controller enable quick, intuitive interaction with the car’s functions. Below that, four further buttons provide seamless control of the heating, air-con and ventilation system.

An array of exciting new seating trims, materials, patterns and colors is offered, including Medium Gray, Slate Green, Canyon Brown, and Onyx Black to further accentuate the sophisticated and luxurious feel of the K4’s interior.

The global premiere of the Kia K4 will take place at the New York International Auto Show, March 27, 2024. Kia will present a live broadcast of the global premiere in New York, which everyone is welcome to join at worldwide.kia.com as the K4 introduces new standards for design, innovation and driving appeal to the compact sedan sector. Kia will release further updates ahead of the event.

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Italian Government Pressures Alfa Romeo to Rename Milano SUV to 'Junior'

16 Apr 2024
Italian Government Pressures Alfa Romeo to Rename Milano SUV to 'Junior'

In a surprising turn of events, Alfa Romeo has announced that it will be changing the name of its recently unveiled Milano SUV to "Junior" after facing pressure from the Italian government. This decision comes amidst criticism from Italy's industry minister, Adolfo Urso, who expressed concerns over the marketing of a foreign-manufactured vehicle bearing an Italian name.

Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

16 Apr 2024
Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

At and around Auto China 2024, Mercedes Benz underlines its commitment to delivering dedicated products and technologies to Chinese customers. As the largest single automotive market in the world, China plays an important role in the long-term strategy of Mercedes Benz. Running up to the show, the company will maintain its leadership position in this market, headlined by the world premiere of the all-new electric Mercedes Benz G Class.

China is home to the company’s largest production site and the most comprehensive R&D hub outside Germany, playing a significant role in Mercedes Benz’s global R&D network. In recent years, Mercedes Benz strengthened its R&D capabilities in China, particularly in electrification and digitalisation. In 2021, the company opened the new R&D Tech Centre China in Beijing, equipped with state-of-the-art testing labs, including E drive, battery, charging, NVH, and more. In 2022, Mercedes Benz established the new R&D Centre Shanghai, focusing on connectivity, automated driving, plus software and hardware development. This April, a new building will be added with advanced hardware and software facilities designed to accelerate local development in cutting-edge digital innovations. Besides the R&D Centre, the existing Design Centre will continue to promote the digital dimension in Mercedes Benz designs.

Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

16 Apr 2024
Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.