Kia Middle East and Africa has announced the official launch of the all-new Kia K3 during an event in Jeddah. Following its recent debut at the Riyadh Motor Show 2023, this innovative sedan is set to address the evolving needs of customers in emerging markets across the MEA region.
The launch event captured the attention of visitors with a branded, immersive cinematic set-up within the Hay Jameel art gallery – an atypical venue that demonstrates the brand’s ‘Movement that Inspires’ slogan. Attendees, including local and regional media and fleet companies, had the exclusive opportunity to test drive the all-new Kia K3 in Jeddah, through prominent locations.
With the K3, Kia has tapped into the demands of buyers within the sedan C segment and fleet companies seeking all-rounded functional vehicles that deliver on tech, and design and safety. The car’s interiors ensure advanced connectivity and utmost passenger comfort with its central resolution touchscreen, two-zone touch climate control, rear air vents, among other features. Its exteriors play on a bold and futuristic appearance that maintains a high-tech character for adopting bold lines and shapes, while maintaining the traditional tiger nose grille.
The K3 is also equipped with safety features, providing front and rear end protection, demonstrating Kia’s commitment to safety across all its vehicles by increasing driver awareness.
Ahmed Soudodi, Vice President, Product & Marketing at Kia Middle East & Africa, stated: “It is an exciting time for us in Saudi Arabia as we host Kia’s second regional launch event in the Kingdom, this time in Jeddah for the role model in design, technology, performance and space, setting a benchmark for state-of-the-art vehicles in the C-sedan segment. The all-new Kia K3 boasts sporty exteriors, preserving the traditional tiger nose grille with a futuristic twist, and interiors that seamlessly blend advanced connectivity with maximum passenger comfort. Positioned to be the preferred choice for the ultimate driving experience in emerging markets, the all-new Kia K3 emerges as a new-age sedan.”
Soudodi added: “After having successfully launched the all-new Kia K3 at the Riyadh Motor Show, we are pleased to host the regional launch event at Hay Jameel in the heart of Jeddah which underscores our profound understanding of the importance of the C-sedan segment to customers in Saudi Arabia.”
Hongseok Choi, Chief Designer, Head of Kia Next Design Europe, commented: “I am thrilled to be witnessing the K3 make its mark in the Middle East, embodying Kia's unwavering commitment to innovative design and a progressive driving experience. The all-new K3 represents a shift in the sedan segment, blending bold and futuristic design elements in line with our ‘Opposites United’ design philosophy. Its striking exteriors harmonize with meticulously designed interiors featuring a central resolution touchscreen and two-zone touch climate control, setting a benchmark for comfort and connectivity.”
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”
The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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