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  3. Kia unveils unique camouflage for its first-ever Tasman pickup truck

Kia unveils unique camouflage for its first-ever Tasman pickup truck

25 Apr 2024
  • How does the exclusive design of the Kia Tasman pickup truck reflect the essence of adventure unique to its namesake?

Kia has revealed an Australia-inspired camouflage wrap for the Kia Tasman, the brand’s highly anticipated new pickup truck. Kia names its first-ever pickup model after the rugged beauty and pioneering spirit of Tasmania, the island at the southernmost tip of Australia.

Developed in collaboration with renowned artist Richard Boyd-Dunlop hailing from Australia and New Zealand, the unique wrap – themed around ‘The Path Never Taken’ – underscores the Tasman’s adventurous spirit.

Influenced by the untamed beauty of Australia’s diverse landscapes, the unique graphics visualize a journey of inspiration encountered while driving along the coast and across the outback. The exterior wrap's eye-catching design draws on Boyd-Dunlop’s adventures, hitching rides in the back of pickup trucks across Australia.

Kia Tasman: Design, Innovation, and Adventure

Kia Tasman: Design, Innovation, and Adventure

“Our Tasman pickup truck embodies Kia’s commitment to design and innovation, as well as its spirit of adventure. Artist Richard Boyd-Dunlop crafted an exclusive camouflage design, with the support of the Kia design team, that depicts a journey and reflects an essence of adventure that is unique to the Tasman,” commented Karim Habib, Executive Vice President and Head of Kia Global Design.

The concept of ‘The Path Never Taken’ embodies the adventurous spirit of the Kia Tasman, which will inspire customers to embark on journeys filled with discovery and adventure in a vehicle that prioritizes reliability and performance. Through this theme, the Kia Tasman will lead people towards unknown and beautiful landscapes.

“This design resonates as it evokes my own personal experiences travelling across Australia and the encounters that I had,” said Boyd-Dunlop. “These experiences are influential to my work, and the Tasman enabled me to create a continuation of this, depicting the connection, joy, and sheer sense of adventure that is inherent to Australian culture.”

Known for his unique artistic style and ability to blend various media to create visually bold and powerful collaborations, Boyd-Dunlop captures elements of land and sea with his exclusive design for the Kia Tasman camouflage wrap. The finish combines the fiery hues of the outback with commanding blues that pay homage to Australia’s influential surf culture.

Scheduled to make its debut in 2025, the Tasman marks Kia's inaugural entry into the C-segment pickup truck arena. The launch strategy will be phased globally, including key markets such as Korea, Australia, Africa, and the Middle East. In addition to effortlessly fulfilling the role of a work-orientated pickup, the Tasman is designed to meet customers’ diverse personal needs. Suitable for a demanding 24/7 lifestyle, Kia’s versatile truck will support even the most extreme leisure activities.

Kia has produced a short video showcasing the intricate details and design inspiration behind the Tasman’s camouflage concept in celebration of the pick-up truck’s camouflage design unveiling.

Motor 283

BY Motor 283

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The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 racecar into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible. I don’t think of this car as something you would exhibit. I am thinking of it as something that will race in Le Mans. It’s a performative painting. My BMW Art Car was created in close collaboration with motorsport and engineering teams,” says Julie Mehretu. “The BMW Art Car is only completed once the race is over.”

The collaboration between BMW and Julie Mehretu also includes a joint commitment to a series of PanAfrican Translocal Media Workshops for filmmakers, which will tour various African cities in 2025 and 2026, and will culminate in a major exhibition at the Zeitz Museum of Contemporary Art Africa in Cape Town.

“The BMW Art Cars are an essential part of our global cultural commitment. For almost 50 years, we have been cooperating with artists who are just as fascinated by mobility and design as they are by technology and motorsports. Julie Mehretu's vision for a racing car is an extraordinarily strong contribution to our BMW Art Cars series,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Julie Mehretu has created more than an amazing Art Car. Her ideas provided the impetus for us to expand the cultural commitment of our Art Cars to promote the creativity of young artists in Africa.”