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  3. L’ART DE VIVRE IN THE HEART OF THE METROPOLIS. BUGATTI

L’ART DE VIVRE IN THE HEART OF THE METROPOLIS. BUGATTI

17 May 2023

Bugatti, the Château Saint-Jean, including lavish parties, fine food and a roster of the era’s most revered drivers and celebrities. Bugatti now brings a taste of this visionary approach, with its first Bugatti Residences in Dubai, created by leading UAE real estate developer Binghatti. 

The collaboration between Bugatti and Binghatti

The collaboration between Bugatti and Binghatti

The collaboration between Bugatti and Binghatti is a testament to the synergy between the two brands. Through distinctive architecture, characterized by bold and complex designs, Binghatti has brought to real estate the same craftsmanship and artistry that Bugatti has transformed the automotive industry with. In doing so, Binghatti has displayed continuous design innovation, while simultaneously preserving its heritage and DNA.

The two like-minded brands – both family-founded – will create a unique residence that translates Bugatti’s philosophy and design DNA, Art, Forme Technique, into an architectural masterpiece.

Mate Rimac, Bugatti Rimac CEO, said: “It almost seems like fate for our two companies to have come together. We share a vision of what a Bugatti branded residence should be. Muhammad Binghatti has a profound appreciation for the world of automotive design and luxury as well as a talent for creating iconic architecture. With this partnership, we will follow the words of Ettore Bugatti: ‘if comparable it is no longer Bugatti’.”

Reflection of serenity

Reflection of serenity

The world’s first Bugatti Residences developed by Binghatti will emulate the Bugatti experience not through merely applying design cues of Molsheim’s hyper sports cars in an architectural setting, but by creating an authentic atmosphere of excellence and flair, inspired by Bugatti’s design DNA. The nature of this project is also driven by expert craftsmanship and Bugatti’s impeccable heritage as a French luxury brand. The architectural masterpiece created through this collaboration evokes emotions in the same way Bugatti has captured the hearts of enthusiasts all over the world since 1909.

Muhammad Binghatti, CEO of Binghatti, said: “When you open the door of a Bugatti and sit inside, you know instantly that it’s very special; something truly incomparable. Only a select few will have the opportunity to experience this, and with Bugatti Residences, we wanted to translate this feeling into a highly exclusive retreat in the Heart of the Metropolis. Every great brand that has made a global impact on the planet – be it through a car, a watch, or any luxury good – begins with a rooted design ethos and a clear philosophy towards a specific lifestyle, we have built the Binghatti brand along similar pillars”.

The Bugatti Residences will reflect the serenity of the French Riviera in the heart of Dubai – an oasis of timeless “art de vivre” within the bustling city. Further details will be revealed at the launch of the Bugatti Residences by Binghatti where the two brands will host an event at the Coca-Cola Arena in Dubai on May 24th, 2023.

Motor 283

BY Motor 283

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.