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Auto China 2024 and beyond: Mercedes-Benz to showcase its focus on China with new products and localised developments

16 Apr 2024
  • What innovative features and models will Mercedes-Benz showcase at Auto China 2024?

At and around Auto China 2024, Mercedes Benz underlines its commitment to delivering dedicated products and technologies to Chinese customers. As the largest single automotive market in the world, China plays an important role in the long-term strategy of Mercedes Benz. Running up to the show, the company will maintain its leadership position in this market, headlined by the world premiere of the all-new electric Mercedes Benz G Class.

China is home to the company’s largest production site and the most comprehensive R&D hub outside Germany, playing a significant role in Mercedes Benz’s global R&D network. In recent years, Mercedes Benz strengthened its R&D capabilities in China, particularly in electrification and digitalisation. In 2021, the company opened the new R&D Tech Centre China in Beijing, equipped with state-of-the-art testing labs, including E drive, battery, charging, NVH, and more. In 2022, Mercedes Benz established the new R&D Centre Shanghai, focusing on connectivity, automated driving, plus software and hardware development. This April, a new building will be added with advanced hardware and software facilities designed to accelerate local development in cutting-edge digital innovations. Besides the R&D Centre, the existing Design Centre will continue to promote the digital dimension in Mercedes Benz designs.

Mercedes-Benz Unveils Cutting-Edge Models at Auto China 2024

Mercedes-Benz Unveils Cutting-Edge Models at Auto China 2024

Moreover, the world premieres of two new models will take place in China. The first is the new Mercedes AMG GT 63 S E PERFORMANCE, the latest high-performance sports car of Mercedes AMG. It will be revealed at a special AMG Brand Night Event in Shanghai during the Formula 1 weekend on April 20.

Mercedes Benz is also proud to present the world premiere of the all-new electric Mercedes Benz G Class on April 24 at the Art District 798 in Beijing. This off-road icon has been reimagined for the electric age, forging a link between tradition and progress like never before. Visitors to Auto China 2024 will be able to see the all-new G 580 with EQ Technology on the stand at the global press conference on April 25. The new Mercedes AMG GT 63 S E PERFORMANCE can also be admired there.

Also, several new models will be shown to the Chinese market for the first time. The Concept CLA Class is the first. Showcasing the upcoming MMA (Mercedes Modular Architecture) platform and MB.OS, it offers a close-to-production insight into the future family of electric vehicles. Crucially, the R&D team here in China has been involved in the development of MB.OS since the very start. As the primary enabler of the hyper-personalised user experience, MB.OS will provide local customers with an even more intelligent digital experience. In addition, the all-electric Mercedes Benz EQS Saloon will celebrate a new era in China with a host of upgrades. There will also be further show premieres from Mercedes Maybach and the Mercedes Benz E Class family.

Motor 283

BY Motor 283

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McLaren pays tribute to Ayrton Senna with unique liveries inspired by his legacy, showcased on a heritage McLaren Senna and the MCL38 Formula 1 cars that will race in the 2024 Monaco Grand Prix

27 May 2024
McLaren pays tribute to Ayrton Senna with unique liveries inspired by his legacy, showcased on a heritage McLaren Senna and the MCL38 Formula 1 cars that will race in the 2024 Monaco Grand Prix

McLaren is marking 30 years of Ayrton Senna’s incredible legacy of performance with a powerful and emotive tribute that visually represents his vibrant personality and outlook on life, and his three Formula 1 World Championship titles and five Monaco Grand Prix victories with McLaren.

In parallel with a one-off livery for the MCL38 Formula 1 cars that will be driven by Lando Norris and Oscar Piastri at the 2024 Monaco Grand Prix, McLaren Automotive celebrates Ayrton Senna’s talent, racing achievements and more with the Senna Sempre livery; a unique, hand-painted tribute to Ayrton applied on a pre-production McLaren Senna from McLaren’s own heritage collection.

Concept Mercedes-AMG PureSpeed – expressive concept car gives a look at the first model in the Mythos series

27 May 2024
Concept Mercedes-AMG PureSpeed – expressive concept car gives a look at the first model in the Mythos series

Exciting, energising and breathtaking – the Mercedes AMG PureSpeed concept is the highlight in the run-up to the Formula 1™ Monaco Grand Prix. The radical design of a completely open, two-seater performance car without a roof or windscreen is a tribute to motor racing. The concept car provides a preview of the first model in the highly limited Mercedes-Benz Mythos series. The world premiere of the Concept Mercedes AMG PureSpeed took place in an exclusive setting on the sidelines of the Formula 1™ Monaco Grand Prix. The vehicle was unveiled on a floating pontoon in the harbour of the principality and also impressed Mercedes-AMG PETRONAS F1 Team racing drivers Lewis Hamilton and George Russell. 

The BMW Skytop Concept: A Fusion of Classic Inspiration and Modern Design

26 May 2024
The BMW Skytop Concept: A Fusion of Classic Inspiration and Modern Design

BMW has once again captivated the automotive world with its latest reveal at the Concorso d’Eleganza Villa d’Este. This year, the German automaker unveiled the Skytop Concept, a stunning two-seater coupe that blends contemporary performance with nostalgic design cues. Despite BMW's assertions that the Skytop draws heavily from past icons like the Z8 and the 503, many see it as a reimagined 8 Series with a targa top.

Adrian van Hooydonk, head of BMW Group Design, describes the Skytop Concept as "a truly unique and exotic design, in the tradition of the Concorso d’Eleganza Villa d’Este." He emphasizes that it combines "driving dynamics and elegance at the highest level," akin to its historic predecessors. The parallels to the Z8 roadster are undeniable; the Skytop features thin taillights and a distinctive sharknose front end reminiscent of the early 2000s Z8. Furthermore, the sculpted hood, compact headlights, and unique flat-decked rear are clear nods to the 1950s BMW 503.