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  3. MG Motor and GKS Auto Announce Strategic Partnership to Elevate Jordan’s Automotive Industry

MG Motor and GKS Auto Announce Strategic Partnership to Elevate Jordan’s Automotive Industry

01 Jul 2024
  • How has MG Motor's recent launch event in Jordan and partnership with GKS Auto reshaped the automotive landscape in the region?

MG Motor has announced a new partnership in Jordan with GKS Auto, a subsidiary of the region’s well-known GB Corp. The partnership, which was announced during a ceremony at the Ritz Carlton Hotel in the capital Amman, brings a strategic business alliance to the Hashemite Kingdom, promising to elevate the Jordanian automotive market with unparalleled innovation and service excellence.

Four New Models in Jordan

Four New Models in Jordan

During the extravagant ceremony, which was attended by VIPs, industry experts, thought leaders, customers, and media, MG Motor also announced the launch of four new models in the Jordanian market. These include the MG3, a stylish and compact hatchback perfect for urban driving; the MG Whale, an innovative and spacious SUV designed for family adventures; the MG7, a sleek and luxurious sedan that offers both performance and comfort; and the MG Cyberster, an electrifying and futuristic sports car that redefines driving excitement.

Since MG Motor’s entry into the Jordanian market in June 2020, the brand has experienced significant growth. In 2023, MG Jordan has seen a 99.6% increase in sales from 2022, resulting in a 10.3% market share, with models such as the MG 5, MG ZS and MG 4 gaining popularity among Jordanian customers. The new partnership with GKS Auto is expected to further elevate MG Motor’s presence in the Kingdom and contribute to its ongoing success in the region.

As GB Corp marks its entry into the Jordanian market through its GKS Auto subsidiary, it brings over 80 years of automotive expertise to the country. This is the first time an automotive company of this scale has entered Jordan, heralding a new era for the local industry. As one of the largest automotive companies in the MENA region, GB Corp has a rich history of success and a steadfast commitment to quality. GKS Auto is well-equipped to redefine customer expectations in Jordan, priding itself on exceptional after-sales service and a well-stocked inventory of parts, ensuring that customers’ vehicles run smoothly for years to come.

With both companies already enjoying a successful partnership in Iraq, MG and GKS Auto are set to revolutionise the automotive landscape in Jordan, combining MG Motor’s century-long legacy of innovation and excellence with GKS Auto’s expertise and commitment to exceptional service. The partnership reflects both companies’ objective to enhance customer experience by providing top-quality vehicles and unparalleled after-sales support.

Tom Lee, Managing Director of MG Motor Middle East, commented: "This partnership with GKS Auto represents a significant milestone for MG Motor in Jordan. Our shared vision for the future of the automotive industry in this country is rooted in a commitment to innovation, quality, and exceptional customer service. We are excited about the opportunities this partnership brings and look forward to a prosperous future together."

Fawaz Al Huneidi, Managing Director of GKS Auto said: "Joining forces with MG Motor is a proud moment for GKS Auto. This collaboration allows us to leverage our extensive experience and expertise to provide Jordanian customers with superior automotive solutions. We are committed to delivering the highest standards of service and are confident that this partnership will redefine the automotive landscape in Jordan."

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