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  3. MORGAN MOTOR COMPANY AND ADAMAS MOTOR GROUP PARTNERSHIP STRENGTHENS MORGAN OFFERING IN GCC

MORGAN MOTOR COMPANY AND ADAMAS MOTOR GROUP PARTNERSHIP STRENGTHENS MORGAN OFFERING IN GCC

29 Feb 2024
  • How does the recent visit and strengthened partnership with Adamas Motors set the stage for Morgan's success in the GCC region?

Morgan Motor Company and Adamas Motor Group are strengthening their partnership following a successful visit by Morgan representatives to Bahrain and the UAE, led by Morgan Motor Company CEO, Massimo Fumarola. The visit featured a comprehensive programme of activities aimed at fostering an enhanced level of collaboration between the two companies including the strategic agreement for Adamas Motor Group to provide managed services across the complete Gulf Cooperation Council (GCC) region. 

Strengthened Partnerships and Unique Driving Experiences Await

Strengthened Partnerships and Unique Driving Experiences Await

The agenda of the visit featured several opportunities for Morgan to engage with key stakeholders in the region. Highlights included an extended lunch discussion with members of the local media followed by an opportunity to meet with Morgan owners, allowing those customers to further explore the brand’s rich heritage and learn more about its future direction.

It is only recently that Morgan Motor Company has had official representation within the GCC. The company’s unique approach to coachbuilding lightweight sports cars which are fun to drive, entirely bespoke and have timeless appeal is well suited to a region which appreciates unique motor vehicles and individuality.

With state-of-the-art showroom facilities already set up in Dubai and Bahrain, – both of which feature Morgan prominently alongside globally revered premium automotive and fashion brands – the strengthened partnership will help to extend the Morgan experience to a wider audience in other countries within the region. The visit provided the platform for Morgan to gain further insight into the regional automotive landscape and discover more about the opportunity for the brand’s expansion in the region.

“I would like to express my gratitude to the entire Adamas Motors team for their warm welcome and steadfast commitment to Morgan. I am confident that the groundwork for the regional success of Morgan has been firmly established and look forward to further enhancing our collaboration on a wider GCC level. It was a real honour to meet with some of the first Morgan customers in the region. We believe that Morgan represents something truly unique within the automotive landscape, and I feel very positive knowing that our unique qualities resonate here.”

Massimo Fumarola, CEO, Morgan Motor Company

“We are proud and honoured to have hosted Massimo in our home markets of Bahrain and the UAE. As someone originating from Malvern, where the rich legacy of Morgan sportscars thrives, this partnership carries a deep and personal significance for me. I am incredibly enthusiastic about deepening our successful partnership and witnessing the continued success of Morgan Motor Company in the Middle East.”

Karl Hamer, Chairman & CEO, Adamas Motor Group

Interested customers in the Kingdom of Bahrain and United Arab Emirates are encouraged to contact Adamas Motors to discover more about Morgan. Further announcements on Morgan availability beyond these countries will be made by Morgan and Adamas Motors in due course.

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Gordon Murray Automotive reveals all T.50s commemorative names ahead of prototype global dynamic debut

16 Apr 2024
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Premium British vehicle manufacturer Gordon Murray Automotive (GMA) has announced the 25 commemorative names to be paired with the 25 T.50s Niki Lauda chassis. Each of the track-only T.50s supercars will celebrate Gordon Murray’s rich racing heritage with their names commemorating the dates of his first 24 Grand Prix wins at different circuits, and a special endurance race victory.

Already allocated to their owners, each of the T.50s chassis is themed chronologically, starting with Murray’s first race victory – 1974 South Africa at Kyalami – and continuing with each subsequent win at unique locations: 1974 USA at Watkins Glen; 1975 Brazil at Interlagos; 1975 Germany at Nürburgring; 1978 Sweden at Anderstorp; 1980 Italy at Imola; 1980 Netherlands at Zandvoort; 1981 Argentina at Buenos Aires; 1982 Monte Carlo at Monaco; 1982 Canada at Montreal; 1983 Brazil at Rio; 1983 Italy at Monza; 1983 UK at Brands Hatch; 1984 USA at Detroit; 1985 France at Paul Ricard; 1988 Mexico at Mexico City; 1988 UK at Silverstone; 1988 Belgium at Spa; 1988 Portugal at Estoril; 1998 Spain at Jerez; 1988 Japan at Suzuka; 1988 Germany at Hockenheim; 1988 Hungary at Hungaroring; 1988 Australia at Adelaide; 1995 France at La Sarthe.

The news comes ahead of the global dynamic debut of the T.50s Niki Lauda prototype on 13 April at the UK’s Goodwood Motor Circuit. The first public outing for the T.50s prototype will headline the 81st Goodwood Members Meet where more than 15,000 track spectators will enjoy the first outing of the race-spec car revving through to its 12,100 rpm redline. The T.33 mule ‘James’ will also make its dynamic debut at the event marking the progress made by the GMA R&D team and enabling the public to hear the GMA.2 V12 engine for the first time.

The Goodwood event will celebrate the career of famed racer Niki Lauda – the 1970s and 1980s F1 driver whose name appears on every T.50s. Raising the occasion’s significance further, GMA will explain the unique connection between the T.50s and the iconic Brabham BT46B ‘Fan Car’ that Niki Lauda drove to a commanding victory at the 1978 Swedish Grand Prix.

Conceived by Gordon Murray during his 17-year tenure as Chief Designer at the Brabham Formula One team, the BT46B rose to instant iconic status due to Murray’s innovative addition of a ground-effect fan system. Having dominated and won its inaugural race at Anderstorp, Sweden in the hands of Niki Lauda, the model was withdrawn by Brabham to pacify other teams for the good of the championship.

Gordon Murray, CBE – Executive Chairman, Gordon Murray Group: “The dynamic debuts of the GMA T.33 mule and GMA T.50s XP1 mark an important milestone in the development of both supercars. I’m also proud that we will participate in honouring a man who was a one-of-a-kind racer and a great friend by showcasing the T.50s Niki Lauda at Goodwood. Additionally, revealing the 25 historically significant motor racing names for our track-only T.50s is the perfect way to celebrate a favourite event for me and the whole GMA team.”

GMA’s Dario Franchitti will present attendees with an insightful overview of the story of the BT46B and its significance in the design and engineering of the T.50 supercar and its track-spec T.50s sibling. The GMA team will also be joined by His Grace the Duke of Richmond who will take a tour of the Murray display of heritage race cars and modern-day GMA supercars.