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  3. Nissan spotlights six sporting champions from the Middle East in new Mark Your Trail series

Nissan spotlights six sporting champions from the Middle East in new Mark Your Trail series

21 May 2024
  • What can viewers expect to see in the Nissan Mark Your Trail series available on the Nissan Middle East YouTube channel?

Athletic mastery, unstoppable dedication and a shared drive for greatness take center stage in the latest video series launched by Nissan Middle East in the region. Powered by the Nissan X-TRAIL, the new multi-episode series, Mark Your Trail, follows six athletes from across the region, and their inspirational stories of pushing boundaries to Defy Ordinary.

The series weaves together a narrative of persistence, inspiration, and triumph across six episodes, featuring one local athlete from each of the UAE, Bahrain, Qatar, Kuwait, Jordan, and Lebanon. Each episode unites the athlete with the popular mid-size SUV, illuminating their passion for their sport, what inspires them, how they achieved regional or global accolades, and most importantly, what keeps them going.

Drawing inspiration from the X-TRAIL's adventurous spirit, the series unveils the career and life adventures of each athlete, showcasing their unwavering commitment to being exceptional. Redefining the mid-size SUV segment, the 2024 Nissan X-TRAIL is engineered for families and adventure seekers alike, boasting a suite of innovative technologies that enhance safety, convenience, and comfort.

Thierry Sabbagh, Divisional Vice President, President Middle East, KSA - Nissan, INFINITI, said: "Mark Your Trail embodies Nissan's commitment to pushing boundaries and inspiring individuals to pursue their passions. Through this series, we celebrate the spirit of perseverance and drive to defy ordinary, showcased against the backdrop of the all-new Nissan X-TRAIL. Each episode is a testament to our dedication to providing innovative vehicles that empower people to explore and enrich their lives in remarkable ways."

Nissan conceptualized the series to reflect six unique sports, including skiing, equestrianism, parkour, squash, gymnastics, and cycling. From the slopes to the streets, from saddle to court, champions showcased their unique talents and shared their common goal, to excel, inspire, and leave their mark.

Experience Adventure and Excellence

Experience Adventure and Excellence

The Nissan Mark Your Trail series is available to watch on the Nissan Middle East YouTube channel, featuring the following episodes:

1. Skiing: In the premiere episode, Nour Kairouz (@nourkeirouz), Lebanese Cross Country Ski Champion goes on an exhilarating journey where each swift twist and turn is a brushstroke of art, delivered with precision.

2. Parkour: Mohammad Alattar (@mo_alattar) delves into the heart-pounding world of parkour, transforming Kuwait's cityscape into his own playground.

3. Equestrian: Bahrain’s Manal Fakhrawi (@m_fakhrawi), a two-time participant at the World Endurance Championship, showcases the extraordinary bond between herself and her steadfast steed.

4. Squash: Qatari squash ace Abdullah Al Tamimi (@abdullatamimi) delivers a dynamic display of inspiration in a gripping squash-focused episode.

5. Gymnastics: World champion Ahmad Abu Al-Soud (@ahmadabualsoudd) gracefully navigates the world of gymnastics, pushing the boundaries of the sport in Jordan with elegant movement.

6. Cycling: The final episode revs up the excitement as Emirati multi-talent athlete Abdullah Al-Hattawi (@hollandi123) recounts his exhilarating journey, and the adrenaline-fueled triumphs that have defined his illustrious career.

The 2024 Nissan X-TRAIL offers customers a variety of class-leading features and the Nissan Intelligent Mobility suite, ensuring a safer and more connected driving experience. Available across Nissan’s partner network in the Middle East, the X-Trail is offered four trim levels (S, SV, N-TREK, SL), and customers can opt for 2WD or 4WD configurations with the added flexibility of 5-seater and 7-seater options.

Motor 283

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.