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  3. Nissan Made a Perfume That Smells Like Tires

Nissan Made a Perfume That Smells Like Tires

25 May 2024
  • How does Nissan's Smell My Dust perfume reflect their marketing strategy tied to the Formula E race in Shanghai?

In a bold and unconventional move, Nissan has introduced a new perfume that captures the distinct scent of tires. Dubbed "Smell My Dust," this fragrance is not just a novelty but a testament to Nissan's innovative spirit and connection to its automotive heritage. Adding an unexpected twist, the perfume also features the delicate aroma of cherry blossoms, a nod to Japan's iconic springtime blooms.

A Bold Fragrance Celebrating Formula E in Shanghai with Unique Tire and Cherry Blossom Scents

 A Bold Fragrance Celebrating Formula E in Shanghai with Unique Tire and Cherry Blossom Scents

The blend of tire and cherry blossom scents might sound peculiar, but it aligns with a growing trend among younger generations who favor unique and memorable fragrances. The timing of the announcement is also strategic, coinciding with the Formula E race in Shanghai this weekend. This marks the first time the electric racing series will be held in Shanghai, and Nissan aims to capitalize on the event to garner additional attention for its brand and the new perfume.

"Smell My Dust" was developed in collaboration with a perfume lab in Shanghai, though the exact ingredients remain a mystery. According to reports from Top Gear, the perfume may even contain actual bits of tire dust, adding a layer of authenticity to its automotive essence.

Nissan's performance in the Formula E series this year has been commendable, with the team securing six podium finishes and one victory, placing them third in the overall standings. The introduction of this perfume serves as a celebratory gesture, highlighting Nissan's achievements in the electric racing world.

This isn't Nissan's first foray into the world of branded scents. The company already boasts a range of automotive-inspired fragrances available at Nissanperfume.com. These include enticing options like Armada, GTR, Patrol, and 350Z, each crafted to evoke the essence of Nissan's iconic vehicles. For instance, the 350Z perfume is described as a "cooling fragrance" that imparts a "sensation of purity."

The description for "Smell My Dust" remains a mystery, sparking curiosity and anticipation among enthusiasts. One might imagine it as an airy blend of earthy delights intertwined with the raw essence of a bustling parking lot. Nissan's playful approach to describing their fragrances only adds to the allure.

While it remains unclear how consumers can get their hands on a bottle of "Smell My Dust," the intrigue surrounding its unique scent is undeniable. Should an opportunity arise to sample this unusual fragrance, rest assured, we will be eager to share our experience. Whether it becomes a cult favorite or a quirky addition to Nissan's promotional arsenal, "Smell My Dust" embodies the daring and innovative spirit of the brand.

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.


17 Jun 2024

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 


17 Jun 2024

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.