In a bold and unconventional move, Nissan has introduced a new perfume that captures the distinct scent of tires. Dubbed "Smell My Dust," this fragrance is not just a novelty but a testament to Nissan's innovative spirit and connection to its automotive heritage. Adding an unexpected twist, the perfume also features the delicate aroma of cherry blossoms, a nod to Japan's iconic springtime blooms.
The blend of tire and cherry blossom scents might sound peculiar, but it aligns with a growing trend among younger generations who favor unique and memorable fragrances. The timing of the announcement is also strategic, coinciding with the Formula E race in Shanghai this weekend. This marks the first time the electric racing series will be held in Shanghai, and Nissan aims to capitalize on the event to garner additional attention for its brand and the new perfume.
"Smell My Dust" was developed in collaboration with a perfume lab in Shanghai, though the exact ingredients remain a mystery. According to reports from Top Gear, the perfume may even contain actual bits of tire dust, adding a layer of authenticity to its automotive essence.
Nissan's performance in the Formula E series this year has been commendable, with the team securing six podium finishes and one victory, placing them third in the overall standings. The introduction of this perfume serves as a celebratory gesture, highlighting Nissan's achievements in the electric racing world.
This isn't Nissan's first foray into the world of branded scents. The company already boasts a range of automotive-inspired fragrances available at Nissanperfume.com. These include enticing options like Armada, GTR, Patrol, and 350Z, each crafted to evoke the essence of Nissan's iconic vehicles. For instance, the 350Z perfume is described as a "cooling fragrance" that imparts a "sensation of purity."
The description for "Smell My Dust" remains a mystery, sparking curiosity and anticipation among enthusiasts. One might imagine it as an airy blend of earthy delights intertwined with the raw essence of a bustling parking lot. Nissan's playful approach to describing their fragrances only adds to the allure.
While it remains unclear how consumers can get their hands on a bottle of "Smell My Dust," the intrigue surrounding its unique scent is undeniable. Should an opportunity arise to sample this unusual fragrance, rest assured, we will be eager to share our experience. Whether it becomes a cult favorite or a quirky addition to Nissan's promotional arsenal, "Smell My Dust" embodies the daring and innovative spirit of the brand.
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Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.
• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.
• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.
• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.
• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.
• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.
“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”
The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.
“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”
The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.
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