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  3. Performance by Design: Shaping the Future of McLaren Automotive’s Design DNA

Performance by Design: Shaping the Future of McLaren Automotive’s Design DNA

29 Mar 2024
  • What are the five key principles encapsulated in McLaren's Design DNA?

McLaren Automotive today reveals detail of its future design language. Underpinned by 60 years of racing heritage and extraordinary supercars, this next era of McLaren design will be defined by five core principles, upon on which the design fundamentals of McLaren’s next-generation cars will be based.

The visual expression of this Design DNA references McLaren’s innovative and highly successful approach to motorsport engineering, fused with cutting-edge, lightweight supercar design. The new, multi-faceted design ethos paves the way to a new design language appropriate for McLaren vehicles in new segments and with future powertrain technologies. “Racing is in our DNA, and beauty flows from this relentless pursuit of performance. We are deeply inspired by six decades of McLaren history, but we are not rooted in our past. Our Design DNA will build McLaren into a brand that delivers 60-years of motorsport heritage in incredible lightweight supercars and beyond. A new era, with new vehicles, more product differentiation, and with Performance by Design at the heart of it.” Tobias Sühlmann, Chief Design Officer, McLaren Automotive

McLaren Design DNA’s five principles

McLaren Design DNA’s five principles

The McLaren Design DNA’s five principles encapsulate Performance by Design. These pillars represent the theory behind McLaren’s new design direction:


Epic design concerns the sensory excitement derived from the overall vehicle concept and its appearance:

▪ Epic and bold vehicle design that triggers an instinctive, emotional reaction

▪ Direct influence from the aerodynamics and surfacing of Formula 1, Can-Am and GT racers

▪ Extreme design traits; the McLaren F1 road car’s revolutionary central seating position, the jet-fighter-style sliding canopy of the Solus GT, the quad-exit full-titanium exhaust system of the 765LT


Within the epic appearance of a McLaren, Athletic definition is always found, channelling the extraordinary level of performance and agility in each McLaren:

▪ Tight, muscular bodywork aids overall performance through maximised aerodynamic efficiency, and weight saving

▪ Efficient packaging of the high-performance powertrain and chassis componentry

▪ ‘Vacuum formed’ volumes – bodywork free of unnecessary or unwanted mass


The further we chase performance by design, the more Functional elements appear within the design:

▪ Feeding directly into the principles of athleticism and ultra-lightweight performance – everything on the car must be there for a reason

▪ Exposed technical elements where this is the best approach – design and engineering in perfect harmony

▪ Innovative approaches to advanced aerodynamics, as seen on Ultimate vehicles like the McLaren Senna and P1™, and cooling, as seen on the new Artura Spider and the double skinned doors of the McLaren 750S


A Focused feel is as integral to the design as the epic appearance and super-lightweight, aerodynamic engineering that delivers performance:

▪ Performance-driven ergonomics, the ultimate driving position, unparalleled visibility

▪ The perfect blend of analogue and digital information streams

▪ Everything the driver touches, sees and feels aids in the delivery of maximising the driving experience and vehicle performance


Extracting the most performance from the car requires an Intelligent approach to design:

▪ Vehicles engineered, designed and finished with innovative, lightweight materials

▪ Developing these materials for new uses, making them lighter, stronger, more durable, more sustainable, and expanding their roles

▪ Deeper, more seamless integration of design elements that augment and enhance thedriving experience

The Design DNA manifests into a set of key Design Signatures inspired by McLaren’s rich history in motorsport and dedication to cutting-edge high-performance engineering.

The front view design signature is defined by two main, symmetrical elements with horizontal orientation and a low nose. Inspiration comes from legendary McLaren racers, such as the side air intakes of hugely successful Formula 1 cars such as the McLaren MP4/4. This design element also features on the legendary McLaren F1 and its LM and GTR variants, with its large air intakes placed on the front bumper, directly beneath the headlights, and the distinctive ‘eye-socket’ headlights with integrated intakes used on the McLaren 750S. Defining the Design Signature of future McLaren vehicles when viewed side on will be the Performance Line. This iconic shoulder line is inspired directly by the profiles of iconic McLaren Can-Am racers, the McLaren F1, and the McLaren P1™, and lends itself to athletic, forward leaning proportions, with short front and rear overhangs.

The rear view of the design signature is defined by an open back end – a design trait introduced by the F1 and widely interpreted on all modern McLaren supercars - bringing with it the functionality of greater heat dissipation. Straight line graphics and horizontal orientation of design elements create a greater sense of width and lower vehicle height, for squat, racing carlike proportions. Building on McLaren’s driver focussed design ethos, future McLaren models will feature a ‘wraparound’ cockpit bringing purity of purpose and clarity of vision inspired by McLaren’s racing DNA, enabling the driver to focus fully on driving performance. But the interior space won’t feel claustrophobic or compromised. It will feel spacious and comfortable through intelligent design, such as the integration of concave surfaces, and a horizon-like view forward. 

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17 Jun 2024

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 


17 Jun 2024

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.