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  3. Al-Futtaim Automotive Opens A First Of Its Kind Experiential Automotive Hub: The Zone by Al-Futtaim

Al-Futtaim Automotive Opens A First Of Its Kind Experiential Automotive Hub: The Zone by Al-Futtaim

08 Apr 2023

Al-Futtaim Automotive continues to build new experiences around its core customer-first approach, by officially inaugurating their new landmark experiential automotive hub called The Zone by Al-Futtaim, located in one of the city’s most chic neighbourhoods – City Walk Dubai. 

The Zone by Al-Futtaim

The Zone by Al-Futtaim

First time in the region, the UAE’s citizens will have the opportunity to discover the entire ecosystem of Al-Futtaim Automotive, not just one automotive brand. The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years. It is the ultimate experience of all things Al-Futtaim Automotive.

In shaping the Zone, Al-Futtaim has merged its digital, lifestyle and customer-centric approaches to create a dynamic space that shapeshifts to fit diverse brand experiences. More importantly, The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, see multiple new showcases.

From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023. To kick-start the journey of the hub with an extravagant statement, the Zone by Al-Futtaim will showcase the all-new Grand Wagoneer at its official inauguration.

The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.

About the Jeep Grand Wagoneer

About the Jeep Grand Wagoneer

The UAE’s most avid Jeep fans can get a closer look at the most luxurious and technologically advanced full-size SUV in the Jeep brand’s legendary 80-year history, the all-new Grand Wagoneer at The Zone by Al-Futtaim.

The Grand Wagoneer is powered by a 3.0 litre Hurricane Twin Turbo I-6 High output engine, delivering 493 horsepower and 670 Nm of torque, making it the most powerful SUV in the Jeep line-up. It also comes equipped with a host of advanced, state-of-the-art features including automated parking system, adaptive cruise control with stop and go, Active Lane management system, and automatic emergency braking with pedestrian and cyclist detection.

In pure bliss for audiophiles, the SUV features a 23-speaker McIntosh audio system with a whopping 1375 watts that almost makes the Grand Wagoneer a rolling concert hall. The Grand Wagoneer also offers 75’’ of total display area with up to 7 screens representing an experience for every passenger integrating also Amazon Fire TV to enjoy shows, movies, games and more.

The Jeep team spent more than 2 years to develop the Grand Wagoneer specifically for GCC. They drove over half-million kilometres and more than 500 hours of local testing, which allowed to develop very specific features that exceed the requirements of our region


Motor 283

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