Global technology brand OPPO and automotive industry leader BMW have joined forces in a groundbreaking collaboration to redefine the driving experience. As part of this innovative venture, OPPO's Find N3 serves as a digital car key for compatible BMW vehicles, allowing users to effortlessly control car locking and unlocking directly from their OPPO smartphones.
This partnership extends to the Middle East Trophy 2023/2024, hosted by AGMC Racing and powered by AGMC, the official BMW Group importer for Dubai, Sharjah, and the Northern Emirates. The championship promises thrilling races across iconic locations like Kuwait, Dubai, and Abu Dhabi, showcasing the best of endurance racing in the Middle East.
This collaboration between OPPO and AGMC BMW marks a new era in the fusion of technology and automotive excellence, promising an unparalleled driving experience for users and fans alike.
Chi Zhou, President of OPPO MEA, said, "We are thrilled about our partnership with BMW, which is a testament to our commitment to pushing the boundaries of speed, precision, and innovation. Our goal is to offer users a revolutionary driving experience that seamlessly integrates the realms of mobile technology and automotive excellence."
As part of the collaboration, OPPO is offering fans an exclusive chance to attend and experience the 24-Hour Series Race in Dubai through social media giveaways in its #RaceToCapture campaign. Ten lucky winners stand a chance to win tickets for the adrenaline-pumping event, providing access to both the dynamic fanzone area and prestigious AGMC BMW VIP lounge. By participating in engaging contests, fans can use #RaceToCapture and tag @OPPO on Facebook and @OPPOArabia on Instagram and X to share their racing dreams or the first word that comes to mind when thinking about car racing, competing for VIP tickets to the event.
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WeRide, a global leading autonomous driving technology company, and Uber Technologies, Inc. (NYSE: UBER), the world’s largest mobility and delivery technology platform, today announced a strategic partnership to bring WeRide’s autonomous vehicles onto the Uber platform, beginning in the United Arab Emirates.
In an era where technology seamlessly integrates entertainment with daily life, Mercedes-Benz is taking the in-car experience to new heights with the introduction of RIDEVU, an advanced entertainment service developed in partnership with Sony Pictures Entertainment. Designed to deliver a high-quality movie experience, RIDEVU transforms long drives into cinematic adventures, harnessing Mercedes-Benz’s MBUX technology to offer a best-in-class entertainment package.
Further to Nissans’ recent announcement on it’s trial of innovative automotive paint technology, Harmeet Singh, Aftersales Director at Al Masaood Automobiles commented: “The summer months in the UAE witness high temperatures and humidity, which may ultimately have an impact on vehicles and cause discomfort to drivers – especially if parked outside. Nissan, in line with its commitment to leverage the latest technologies and intelligent mobility systems, is trialling with an innovative automotive paint that can address this issue. This latest technology will not only reduce the temperatures of exterior and interiors of vehicles, but it will also contribute to the reduction in use of fuels. While this new technology is still in the testing phase, it does have a promising potential.”
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