Bridgestone today announced it will be supplying teams at the Bridgestone World Solar Challenge (BWSC) with tires developed using 63% recycled and renewable materials. The tires, are custom-designed to meet the unique challenges of the 3,000 kilometer across Australia.
Bridgestone has always endeavored to support safety in motorsport where drivers are repeatedly challenged under extreme conditions and situations. The company maintains immense pride and passion, and a relentless commitment to the evolution of technology, production, logistics, brand power, and talent development through motorsport. Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023 and keeps the endeavor to support sustainable global motorsport.
Bridgestone has developed new tires for the 2023 BWSC featuring ENLITEN®, the company’s new base technology for product design. ENLITEN® elevates conventional tires by enhancing environmental performance while also exceeding the customer and market demands in product performance. Through the advanced performance attributes of ENLITEN® technology, Bridgestone is focused on increasing social value and customer value.
The ENLITEN®-equipped tires supplied to the BWSC were designed to help teams meet the extreme demands during the 3000km event, including low rolling resistance, wear and weight. Bridgestone will customize tires based on the needs from the teams to demonstrate the new ENLITEN technology and exceptional capabilities of the tires. Bridgestone will further develop and deliver ENLITEN technology equipped tires customized for customers through motorsport and conventional tires.
The tires Bridgestone is supplying will include a tire with recycled and renewable material ratio (MCN – Material Circularity Number) of 63%, which is an improvement compared to approx. 30 % in the 2019 BWSC event, The recycled and renewable materials used in development of these tires includes recycled organic fiber, recovered carbon black, recycled rubber chemical, recycled oil, and reinforcement material using recycled steel. Furthermore, tires supplied to the cruiser class were additionally developed using rice husk silica and carbon black recovered through pyrolysis of used tire.
For BWSC tire shipment, Bridgestone chose to work with DHL, a leading logistics provider targeting zero emission by 2050. Through the use of DHL’s GoGreen Plus*3 solution, the transport of tires to the BWSC will be a 100% carbon neutral shipment through a combination of using sustainable marine fuel (insetting) and compensation of emissions via VER Gold Standard carbon credits (offsetting).
Bridgestone is passionate about contributing to a more sustainable motorsports future at the Bridgestone World Solar Challenge through our ENLITEN tires made with 63% recycled and renewable materials, as well as our collaborative supply chain initiatives. We will demonstrate the new technology through the extreme conditions.” said Naotaka Horio, Director, Bridgestone Motorsports. “Additionally, as title sponsor, we are looking forward to helping young and diverse engineering minds from all over the world create breakthrough technologies in the BWSC that can play a role in a more sustainable mobility society of the future.”
Placing sustainability at the core of management and business, Bridgestone strives to realize its vision toward 2050 of providing social value and customer value as a sustainable solutions company. The BWSC plays a unique role on this journey as a convergence of motorsports and sustainable solutions for the future.*4
The BWSC showcases the “Energy” and “Emotion” vales of the Bridgestone E8 Commitment,*5 which outline Bridgestone’s corporate commitment to the realization of a carbon neutral mobility society (Energy) and to inspiring excitement and spreading joy to the world of mobility (Emotion).
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Tires may not be the most glamorous component of a car, but when it comes to handling, performance, and safety, they play a crucial role. For high-performance vehicles like the Mercedes-AMG GT, having the right tires is even more critical. This is why Mercedes partnered with Michelin to develop a bespoke set of tires specifically for the new AMG GT. What might surprise many is that this process took Michelin three years and involved testing 25 different compounds before arriving at the final version.
The tires in question are the Michelin Pilot Sport S 5, but the version fitted on the AMG GT is not the same as the off-the-shelf model. Instead, Michelin engineers created a customized tire, carefully designed to meet the unique performance demands of the AMG GT. This involved extensive work on the rubber compounds and tire construction, with the aim of perfectly balancing the vehicle's suspension, steering, and braking.
The Tyre Reviews YouTube channel recently visited Michelin’s testing grounds in Ladoux, France, where they gained an inside look at what it took to develop these high-performance tires. The tires use a multi-compound design, with different materials applied to various parts of the tread to optimize performance across a range of conditions.
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been chosen by Lamborghini as its exclusive tyre partner for the all-new Lamborghini Temerario. Bridgestone, Lamborghini’s ‘Official Technical Partner’, has developed a full tyre line-up to maximise the super sportscar’s performance. Answering all drivers’ needs, the new tyres combine to deliver top performance on and off the track, as well as in challenging winter conditions.
“After the Lamborghini Huracán STO, Tecnica, Sterrato, Huracán EVO and the V12 Hybrid HPEV Lamborghini Revuelto, the Temerario is the latest Lamborghini super sportscar to be equipped with bespoke Bridgestone tyres as original equipment,” said Steven De Bock, Vice President Original Equipment at Bridgestone EMEA. “Its twin-turbo V8 hybrid powertrain with three electric motors makes the Temerario part of a new generation of Hybrid HPEVs offering class-beating performance. As Lamborghini’s ‘Official Technical Partner’, we’re very excited to continue our journey together as we push the boundaries of electrification and advance a new era of sustainable motorsports.”
Purchasing a new car is a significant investment that goes beyond the initial sticker price. One crucial decision many buyers face is whether to buy a service pack along with their new vehicle. This article explores the importance of buying a service pack and how it can benefit car owners in both the short and long term. A service pack, often referred to as a maintenance package or service plan, is an agreement between the car buyer and the dealership or manufacturer. It typically covers routine maintenance and service requirements for a set period or mileage. Service packs can include oil changes, tire rotations, brake inspections, and other scheduled maintenance tasks.
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