During the event, Bridgestone’s showcased its pioneering product range and network to vehicle enthusiasts, highlighting the company’s dedication to innovation and tailoring unique customer experiences. Moreover, the partnership enabled Bridgestone to connect with the 4x4 community and interact with them.

Gurhan Cevikel, Head of Marketing MEA at Bridgestone said: “As the sponsor of the International Off-Road Day event, we were able to showcase our exemplary array of tyre solutions in a real-world setting. The event, while highlighting the strength and reliability of our tyres, also bolstered our relationship with the region’s 4x4 community. This collaboration aligns with our E8 Commitment, which emphasises the importance of 'Emotion - Committed to inspiring excitement and spreading joy to the world of mobility. We extend our heartfelt gratitude to both Off-Road Zone and XQuarry Adventure Park for making this event happen and offering a memorable experience for all attendees.”

The event highlighted Bridgestone tyres’ exceptional performance in challenging conditions, while fostering a high level of engagement by enabling guests to explore the tyre’s capabilities in an interactive setting. The partnership further underscores Bridgestone’s commitment to delivering high-performance solutions, and empowering drivers to take on the toughest terrains with confidence.