Bridgestone EMIA, a global leader in tyres and sustainable mobility solutions, highlighted the significance of electric vehicles (EVs) as the foundation of sustainable mobility solutions during its participation at the Middle East and North Africa Electric Vehicle Show (MENA EV Show) 2023. The company highlighted the market’s promising future in the Middle East and several other innovations that support cleaner mobility at the event, which was held recently at the Radisson RED in DSO’s Dubai Digital Park.
The conference addressed critical issues impacting the future of mobility in the UAE and the broader MENA region. The topics included EV governance and policies, advancements in sustainable EV infrastructure development, socioeconomic impact of EV adoption, use of EVs for increased energy independence and economic diversification, as well as the digital transformation of the e-mobility sector.
Bridgestone showcased its knowledge and prowess in two detailed panels at the event. The first panel discussion, titled ‘Driving Digital Transformation in the E-Mobility Industry,’ featured Gaurav Malhotra, Bridgestone’s Head of Consumer for the Middle East and Africa, sharing valuable insights into the company’s role in the digital transformation of e-mobility. The discussion focused on the potential of technology to influence mobility in the future, as well as the adoption of digital technologies to build a sustainable future. Gaurav Malhotra, along with other industry leaders, emphasised Bridgestone’s constant commitment to driving innovation and sustainability in the evolving EV landscape.
The discussion on sustainability in the e-mobility sector continued further in the second panel, titled ‘Driving Sustainability through E-Mobility Industry Transformation.’ Gaurav Malhotra underlined the contribution of Bridgestone’s rubber and tyre technologies to the achievement of the company’s sustainability targets. The session also covered strategies for developing smart, resilient businesses dedicated to fostering a greener future, in line with Bridgestone’s vision of a cleaner and more connected world.
Gaurav Malhotra, Head of Consumer - PBU Middle East and Africa at Bridgestone EMIA said: “As a global leader in sustainable mobility solutions, Bridgestone is investing to make electric mobility more accessible and efficient. Electric vehicles, with their inherent eco-friendliness and significantly lower emissions as compared to traditional commercial vehicles, represent the path to a sustainable future. Our core values are centred on a circular business model that is driving the automotive industry towards a sustainable future by integrating eco-friendly practices and decarbonisation strategies across our entire value chain.”
“We recognise that the rise of electric vehicles marks a pivotal point in the efforts to lessen the environmental impact of the transportation sector. In anticipation of the upcoming COP 28 conference, we are fully committed to driving tyre innovations that meet and even surpass the unique requirements of these cutting-edge vehicles,” he added.
The event featured an array of engaging sessions, including panel discussions, Q&As, investment opportunities and pitching sessions. It featured an impressive lineup of EV industry leaders.
Bridgestone’s participation in the event demonstrates its commitment to fostering innovations and environmentally-friendly practices within the e-mobility sector. Moreover, it is consistent with the organisation’s long-term environmental objectives, which also include supporting the ‘Milestone 2030’ initiative and fulfilling the duties outlined in its E8 Commitment. As a company dedicated to enhancing mobility and advancing sustainable solutions, Bridgestone will continue to set new benchmarks in sustainable mobility.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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