As part of its commitment to providing customers with a comprehensive aftersales offering in the region, Nissan presents a uniquely-formulated genuine motor oil to elevate engine performance and protection of vehicles. Topping the Nissan Genuine® Motor Oil (NGMO) portfolio, the fully-synthetic 5W30 oil boasts a balanced viscosity to reduce starting friction and timing belt wear at lower temperatures.
Comprising of four unique grades of mineral, semi-synthetic and fully-synthetic formulations, the NGMO range caters to a variety of customer needs while offering superior vehicle performance and protection. As a genuine product developed by Nissan, the NGMO 5W30 fully-synthetic motor oil is an ultra-high-performance lubricant that is designed to meet the highest standards of quality and performance.
Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said: “Built to cater to the unique needs of the region, our range of Nissan Genuine® Motor Oils offer customers added peace of mind, enhanced efficiency, and improved performance. With customers residing at the core of our operations, we are proud to offer an expansive aftersales portfolio in the region, including four unique grades of NGMO, through our partner network and provide customers quality products and services that surpass expectations.”
Nissan’s 5W30 fully-synthetic oil offers five unique benefits, elevating engine performance and protection, while confidently tackling the challenging weather of the Middle East.
1. API SP Standard Certified
The high-quality 5W30 meets the SP standard set by the American Petroleum Institute (API) and is the highest oil grade specification available in the region. Achieving this standard means that the NGMO 5W30 offers protection against low-speed pre-ignition (LSPI) and abnormal combustion, reducing the chances of piston breakage and engine damage.
2. Improved Acceleration
By significantly reducing friction inside the engine, Nissan’s 5W30 oil offers a 5% improvement in acceleration when compared to conventional products of the same viscosity grade. This makes for a more dynamic and engaging experience behind the wheel, maximizing performance and thrill.
3. Enhanced Efficiency
Greatly surpassing the GF-6A requirements of a 1% improvement in fuel efficiency, Nissan’s 5W30 oil records an increase of up to 3%. While this is dependent on multiple external factors including driving habits, road conditions, and climatic conditions, the fully-synthetic 5W30 oil aids drivers in saving fuel and lowering environmental impact.
4. Reduced Engine Noise
Compared to traditional motor oils, Nissan’s 5W30 fully-synthetic oil is designed to offer better engine lubrication and noise dampening, reducing engine noise by up to 32% under acceleration. This in turn allows drivers to enjoy a smoother, more refined, and luxurious driving experience.
5. Decreased Vibration
Lastly, the higher viscosity of the 5W30 motor oil also results in decreased vibration within the engine, resulting in a reduction in engine vibration of 24% while idling and 16% while driving under 2,000 RPM.
Nissan’s range of Genuine Oils are rigorously tested to meet the highest quality, safety, and performance standards. NMGO 5W30 and other Nissan Genuine Motor Oils are available across Nissan’s partner network in the UAE, Kuwait, Bahrain, Lebanon, and Jordan. It is part of Nissan’s wider aftersales product portfolio in the Middle East, which includes over three million spare parts, including Nissan Genuine Batteries and Nissan Genuine Accessories.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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