Bridgestone, a global leader in tyres and sustainable mobility solutions, has launched the new Bridgestone Dueler All-Terrain A/T002, a premium all-terrain tyre which gives 4x4 drivers full control on any terrain.
The Bridgestone Dueler All-Terrain A/T002 is designed to enable drivers to handle off-road challenges while keeping them on track on their on-road journeys. In particular, the tyre offers:
• Aggressive tyre design for better adaptation and reaction over different types of terrains. Notably, its innovative hexagonal block shape and pattern architecture provides excellent traction and braking balance on different surfaces, as well as the capacity to grasp mud and snow while keeping the tyre clean when back on asphalt.
• Excellent wet and dry grip for the ultimate control in both straight and cornering manoeuvres. Thanks to the high silica compound, the Bridgestone Dueler All-Terrain A/T002 delivers superior adhesion on wet surfaces. The tyre is also certified with 3PMSF and M+S markings, making it fully winter-ready and compliant with winter tyre legislation.
• Improved mileage by 40%1 compared to its predecessor, made possible by its maximised footprint width, optimised contact patch and increased skid depth.
“According to our comprehensive market research, drivers of 4x4 vehicles are looking for freedom and adventure, while also seeking safety and reassurance that they are ready to tackle the road ahead, no matter the weather or terrain. With the new Bridgestone Dueler All-Terrain A/T002, we offer all 4x4 drivers – regardless of whether they are looking for adventure, or simply using their vehicle for their daily work – the confidence and control they need to push their vehicles to their full potential in tackling both on- and off-road conditions,” said Emilio Tiberio, Chief Technical Officer and Chief Operating Officer at Bridgestone EMIA.
Developed and manufactured in Europe, the new Bridgestone Dueler All-Terrain A/T002 is available in 43 sizes ranging from 15 to 19 inches. The all-terrain tyre was designed and tested at Bridgestone’s European R&D Centre using Virtual Tyre Development technology. This sustainable approach enables a digital version of an in-development tyre to be created and tested virtually before building prototypes, leading to savings in raw materials and CO2 emissions during development.
Created in line with the Bridgestone E8 Commitment, the Bridgestone Dueler All-Terrain A/T002 is also the result of the experience and expertise that Bridgestone gained while developing its original fitment tyre designed specifically for the Lamborghini Huracán Sterrato. As the supercar’s exclusive tyre partner, Bridgestone custom-developed the world-first supercar run-flat all-terrain tyre to enhance the all-terrain capabilities of the Huracán Sterrato, while maximising the thrill and fun of driving on asphalt.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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