Open to individuals of all ages and skill level, ADSS is expected to attract around 110,000 attendees. The event will provide a wide selection of individual and team sport options to encourage health and wellness for all. Al Masaood Automobiles Nissan will have two displays at the event – the Nissan Z display located in front of the VIP entrance, and the Nissan Pathfinder, located in the Community Village where customers can enjoy refreshments.

Attendees will have the opportunity to explore their favourite Nissan models up close, book test drives, and participate in a variety of fun activities, including games and exciting giveaways. Also present at the event will be an Aftersales expert from Al Masaood Automobiles to provide customers with tips and advice, and educate them on the importance of always using genuine spare parts.

This partnership comes under Al Masaood Automobiles’ collaboration with Abu Dhabi Sports Council, and also as part of Al Masaood’s Corporate Social Responsibility (CSR) initiatives, highlighting one of the company’s priorities – supporting the youth and sports in the capital. Through its support for events such as the Abu Dhabi Summer Sports, Al Masaood Automobiles aims to inspire young people to embrace active lifestyles, promote physical fitness, and develop their talents. The company's initiatives include sponsoring local tournaments and collaborating with sports organisations, hence not only contributing to the physical well-being of the youth but also strengthening community ties and encouraging a spirit of teamwork and perseverance. This, in turn, supports Abu Dhabi’s vision of being a hub for world class sports activations.

Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said, “At Al Masaood Automobiles, we value a strong sense of community. Events like Abu Dhabi Summer Sports are key in encouraging the youth of today to maintain a culture driven by health and wellness. We take pride in continually supporting initiatives like these and engaging with our youth – a lot of whom make up our customer base – and contribute to their pursuit of active and healthy lifestyles. By investing in sports, we seek to empower the next generation and create a positive, enduring impact on the local community.”