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  3. Hyundai’s Pickup Comeback Could Shake Up the Truck World

Hyundai’s Pickup Comeback Could Shake Up the Truck World

03 Jun 2025
  • Is Hyundai finally getting serious about pickups?

After years on the sidelines, Hyundai is finally preparing to enter the pickup truck game. While Kia just launched its highly anticipated Tasman truck, Hyundai has been noticeably quiet. But that silence is ending soon. Don Romano, Hyundai’s new CEO in Australia, confirmed that the company is actively working on its own pickup and is aiming to make a bold entrance before the end of the decade. Although official specs and a release date are still up in the air, the big question remains: how will Hyundai position its truck in a market dominated by American and Japanese powerhouses?

Hyundai’s Big Entry

Hyundai’s Big Entry

Hyundai is not only preparing to join the pickup scene, but is also considering a strategy that’s completely different from its sister brand Kia. While Kia has already revealed the Tasman, Hyundai’s version could take an entirely new form. According to Romano, nothing is confirmed yet when it comes to the truck’s platform or powertrain. He stated that the timing of the launch will depend heavily on what kind of truck they decide to develop. If Hyundai goes for a body on frame structure, similar to the Tasman, then the new model could appear sooner than expected. However, opting for a different layout, such as a more urban-friendly design or even an electric-only platform, might delay things.

Hyundai is weighing several options when it comes to the heart of its future truck. One route could involve leveraging its latest electric vehicle platforms. These are capable of supporting large utility vehicles, and could allow Hyundai to create a bigger and more tech-heavy truck compared to competitors like the Toyota Hilux or Ford Ranger. However, demand for electric pickups is still limited, especially in key markets like Australia. That makes it risky to go all-in on electric. Meanwhile, Hyundai could choose to stick with tried-and-true internal combustion engines to ensure broader appeal.

One of the more surprising twists is Hyundai’s new partnership with General Motors. The two companies began working together in late 2024 to explore new joint vehicle development opportunities. Romano hinted that Hyundai may tap into GM’s current pickup platform, possibly streamlining production and cutting development costs. He even suggested that within three years, Hyundai could have a full plan ready for rollout, including a trained dealer network. This strategic alliance could give Hyundai the tech and flexibility it needs to make a real impact in the truck space, without starting completely from scratch.

Ahd Kamal

BY Ahd Kamal

Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.

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