Hyundai is not only preparing to join the pickup scene, but is also considering a strategy that’s completely different from its sister brand Kia. While Kia has already revealed the Tasman, Hyundai’s version could take an entirely new form. According to Romano, nothing is confirmed yet when it comes to the truck’s platform or powertrain. He stated that the timing of the launch will depend heavily on what kind of truck they decide to develop. If Hyundai goes for a body on frame structure, similar to the Tasman, then the new model could appear sooner than expected. However, opting for a different layout, such as a more urban-friendly design or even an electric-only platform, might delay things.

Hyundai is weighing several options when it comes to the heart of its future truck. One route could involve leveraging its latest electric vehicle platforms. These are capable of supporting large utility vehicles, and could allow Hyundai to create a bigger and more tech-heavy truck compared to competitors like the Toyota Hilux or Ford Ranger. However, demand for electric pickups is still limited, especially in key markets like Australia. That makes it risky to go all-in on electric. Meanwhile, Hyundai could choose to stick with tried-and-true internal combustion engines to ensure broader appeal.

One of the more surprising twists is Hyundai’s new partnership with General Motors. The two companies began working together in late 2024 to explore new joint vehicle development opportunities. Romano hinted that Hyundai may tap into GM’s current pickup platform, possibly streamlining production and cutting development costs. He even suggested that within three years, Hyundai could have a full plan ready for rollout, including a trained dealer network. This strategic alliance could give Hyundai the tech and flexibility it needs to make a real impact in the truck space, without starting completely from scratch.