Following successful launches in both the US and UK, BERO – the premium alcohol free beer brand founded by globally renowned actor, Tom Holland – has announced a three-year partnership with iconic ultra-luxury, high-performance British car manufacturer Aston Martin.
Formed at an exclusive gathering during the 24 Hours of Le Mans, the alliance pairs two brands that value heritage, meticulous craftsmanship, and a boundless pursuit of excellence. From the hand-finished leather of an Aston Martin interior to BERO’s traditionally crafted beer with handpicked malted grains and precisely balanced hops, both names champion the artistry of doing things the right way, not the easy way.
For Tom Holland, who co-created BERO alongside CEO John Herman, the partnership is born out of a boyhood love for Aston Martin - makers of the most celebrated cars in the world. The luxury cars come with a prestigious reputation, driven by royalty, rock stars and racing drivers, and featured in films including the James Bond franchise, The Italian Job, The Birds, and The Batman, to name just a few.
John Herman, CEO of BERO, commented: “Tom and I are incredibly excited to announce BERO’s partnership with Aston Martin – a brand that exemplifies performance, British mastery and craftsmanship. We can’t wait for our two brands to work together to create experiences for people who seek an enriched lifestyle.”
Inspired by Tom Holland’s sobriety journey, BERO is made for discerning drinkers who want to enjoy a premium beverage, making it the perfect companion to customers of Aston Martin’s ultra-luxury, stylish and sensorially turbocharged cars.
The partnership will see BERO become a prominent feature across core elements of the Aston Martin brand, including collaborative content and global events. Excitingly, BERO and Aston Martin can confirm the start of collaborative BERO products, with more details to be revealed in due course. A promise of what's to come will be exceptional quality, a pillar that is intrinsic to both entities.
Aston Martin’s Executive Vice President and Chief Creative Officer, Marek Reichman, said: “We are pleased to announce BERO as our official Alcohol Free Beer Partner. The partnership was born from a shared dedication to craftsmanship, performance and the mutual pursuit of refined experiences. Just as we design cars to excite and inspire our customers, BERO is redefining the world of alcohol-free beverages to create an authentic experience for beer lovers.”
BERO will be visible at select Aston Martin events and experiences globally showcasing their dedication to quality, craftsmanship and tradition.
As two British originals driven by beauty, precision, and aspiration, Aston Martin and BERO invite the world to enjoy the journey as much as the destination—proving that true luxury is defined not by excess, but by impeccable taste and rigorous standards.
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