Renowned for its bold celebration of music, art, and culture, Sole DXB mirrors the boundary-breaking essence that defines Defender’s heritage and future.

Bringing together symbols of exploration, one mastering the great outdoors, the other transforming the urban cultural scene, this partnership will showcase Defender’s ability to traverse both desert landscapes and the vibrant streets of Dubai, blurring the lines between adventure and creativity.

Through this collaboration, Defender presents a unique activation that blends innovation, music, and the freedom to explore. Festival goers will embark on an immersive experience, engaging with the highly anticipated Defender OCTA, and it’s cutting-edge design, capability and adventurous ethos in a space where inspiration and discovery converge.

 “With its relentless spirit of adventure and design that harmonizes modernity with heritage, Defender is more than a vehicle—it's a cultural icon. Sole DXB’s dedication to celebrating diverse urban art forms aligns seamlessly with Defender’s mission to push boundaries and create transformative experiences. We are proud to partner with a festival that invites exploration and artistic expression, both in the city and beyond!” commented Bruce Robertson, Managing Director JLR MENA.

Music, a core element of Defender’s identity, will take stage with live performances featuring renowned artists such as James Blake, Tems, and The Roots, alongside emerging regional talent.