Continuing to resonate strongly with customers, the Ford models leading the charge include the flagship Ford Taurus sedan offering a blend of comfort, technology, and refined styling; the popular entry-level Ford Territory SUV known for its spaciousness and family-friendly features; and the capable and versatile Ford Everest SUV, catering to adventurous individuals and families seeking off-road capability and a premium driving experience.

The Lincoln brand, too, is experiencing significant growth in the Middle East, with both the Nautilus and Corsair particularly capturing the attention of discerning luxury car buyers. A sophisticated SUV that exemplifies modern luxury and refinement, the 2025 Lincoln Nautilus recently earned the prestigious Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK+ award, solidifying its commitment to safety and substance as well as style, while the Corsair compact SUV offers a perfect balance of sophistication, performance, and technology.

Ford’s commitment to customer satisfaction extends beyond the initial purchase through the Ford Guest Experience (FGE), which empowers sales and service staff to deliver personalized experiences, streamline operations, and create memorable moments for every customer. From online service bookings to mobile service vehicles, the brand is dedicated to providing effortless convenience and exceptional support throughout the ownership journey.

Ford Middle East, as the only region home to all three Raptor nameplates – Ranger Raptor, F-150 Raptor, and Bronco Raptor – also continues to cater to its enthusiasts seeking high-performance off-road capabilities on the back of the growing popularity of its Ford Performance vehicles.

The high-performance division of Ford is no doubt amidst a stellar era of excitement, celebrating a podium finish at the Dakar Rally in its debut year, and has announced its return to the iconic 24 Hours of Le Mans race in 2027. Before that, still, is the brand’s highly anticipated return to Formula 1 after more than two decades, having entered a long-term strategic technical partnership with Red Bull Powertrains for the development of the next-gen hybrid power unit to be used from the 2026 Formula 1 season onwards.

Further Q1 2025 highlights, contributing to Ford’s ever-increasing popularity in the Middle East, include the recently inaugurated Parts Distribution Center in Dubai, which is already streamlining parts availability and enhancing service levels, directly benefiting customers in the region. Additionally, the UAE launch of Ford’s versatile and reliable Transit van, with imminent plans to expand its availability to Saudi Arabia, a nd the now available FordPass® app, providing customers with seamless connectivity and convenience, elevates the ownership experience.

Ford Middle East is committed to delivering a diverse and exciting product lineup in 2025, with several upcoming Ford and Lincoln product launches – such as the all-new Expedition, first-ever Mustang Mach E, new Territory, all-new Navigator and Lincoln Way® – planned for the year.