Ford is bringing back one of its most iconic names in performance. After years of operating under the Ford Performance banner, the brand is officially returning to its roots as Ford Racing. The move is more than a name change, it is a bold statement of intent to connect racing technology directly with production vehicles and to compete at the highest levels across the globe. From Formula 1 to Le Mans, and from Dakar to Bathurst, Ford Racing is setting out to prove that the DNA of victory runs through every car and truck that bears the Blue Oval.
The Mustang has always been at the heart of Ford’s racing spirit, and under the new Ford Racing identity it will play an even bigger role. Aerodynamic lessons learned on the track at Le Mans and Daytona will flow directly into the design of future Mustangs sold in the United States. Expect sharper handling, track ready aerodynamics, and performance upgrades that take cues directly from racing. For American enthusiasts, the Mustang will continue to be a symbol of raw performance now engineered even closer to its racing roots.
The Baja 1000 has always been a proving ground for Ford’s desert machines, and now that testing DNA will translate directly to the F-150 Raptor sold in the United States. With engineering developed alongside Ford’s official racing trucks, buyers can expect enhanced suspension durability, improved off road systems, and powertrains tested under the toughest desert racing conditions. For American drivers who want race born toughness in a pickup, the Raptor will deliver capability forged in competition.
Adventure and off road racing go hand in hand, and the Bronco has been one of Ford’s headline acts in events like the Baja. Under Ford Racing, the Bronco Off Roadeo experience in the United States will expand as a core part of the brand’s mission. Customers will not just read about off road capability, they will live it firsthand in programs designed to show how racing technology enhances trail performance. The Bronco lineup will increasingly reflect competition grade engineering, ensuring that its legendary toughness matches modern expectations.
Ford Racing is not limiting its ambitions to one arena. From Formula 1 and the World Rally Championship to Le Mans and Bathurst, the United States will see Ford represented on the most prestigious stages in motorsport. The mission is clear: Ford does not just attend races, it goes to win them. This global approach ensures that every lesson learned in international competition feeds back into the vehicles that end up in American driveways. For fans in the United States, the thrill of watching Ford Racing on the track will translate directly into pride of ownership.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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