Speaking on the successful partnership, Omar Al Zubaidi, Head of Genesis Middle East & Africa said “It brings us great pride to announce Genesis as the Official Automotive Sponsor of AlUla Moments. AlUla has established itself as the next destination for international visitors and carries centuries worth of history and culture. The ideal hub for artistic minds, this platform is apt for Genesis as a design focused brand. Through the partnership, we hope to continue to support the creative sector in KSA, by working hand-in-hand with AlUla Moments as a major contributor in showcasing the local talents to a global audience.”

"AlUla and Genesis align in their pursuit of captivating luxury and unique-experience seekers clientele. With shared enthusiasm, we forge a partnership to realise our ambitions and elevating AlUla to a prominent global hub for extraordinary gatherings. The announcement of Genesis as the Official Automotive Sponsor for AlUla Moments fills us with excitement, as we eagerly work in AlUla to present a prestigious array of sophisticated events and festivals for our esteemed shared customers." Said Rami AlMoallim, Vice President, Destination Management and Marketing, the Royal Commission for AlUla.

Rich in heritage, AlUla has long been on the crossroads of ancient civilisations. This living museum now attracts visitors by creating unique and immersive experiences combined with engaging arts experiences from around the region and the world, along with unique prestigious and luxurious hospitality offering.