GMC has always valued local talent in the creative space, with Abdulla having been a long-term friend of the brand and highly renowned automotive photographer. Abdulla effortlessly captured the harmonious blend of tradition and innovation of the Yukon AT4, and its integration with the local heritage, bringing out the vehicle's distinctive features through captivating imagery.

“A photograph is not just about colors or objects. I believe photography came from the wish of being able to capture a memory in visual form, to keep and cherish for as long as we live. GMC gave me this opportunity to relive some memories from my childhood and to showcase my history and connection with the UAE culture and how the Yukon has been a part of that.” said Abdulla Jaafari.

This collaboration marks GMC’s commitment to supporting local talents in the region. Abdulla’s impactful photos will be used by GMC’s PR team in all future communications collateral for the brand, as GMC recognizes that supporting such talents play an influential role in representing regional cultural heritage and bringing in a diversity of perspectives.