Artificial Intelligence (AI) and telematics are reshaping the driving landscape, offering solutions that enhance safety, accessibility, and convenience. At CES 2025, Bosch unveiled cutting-edge technologies designed to improve driver experiences, from preventing wrong-way driving to revolutionizing roadside assistance. These innovations highlight the transformative potential of AI in making roads safer and driving more accessible for all.
Bosch introduced an AI-powered Wrong-Way Driver Notification system to tackle a growing road safety issue. The system uses cloud-based monitoring and SiriusXM Connect to detect vehicles moving in the wrong direction. Alerts are delivered instantly to the driver and nearby motorists through infotainment screens or smartphones, reducing response times and potentially preventing accidents. With wrong-way driving fatalities rising by nearly 60% in recent years, this innovation offers a critical safeguard for millions of drivers.
Bosch’s AI expertise has redefined accessibility in driving, particularly for individuals with disabilities. After a life-altering accident, Canadian racer Robert Wickens returned to competition using Bosch’s Electric Brake Corner System. This AI-driven technology mimics precise road feedback through hand controls, enabling professional-level performance. By enhancing control and precision, Bosch demonstrates how AI can empower drivers with physical limitations, making driving more inclusive and competitive.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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