Yaser Shabsogh, Vice President of Commercial Operations at Kia Middle East & Africa, commented: “At Kia, safety is a foundational pillar of our brand. Being recognised by the IIHS with three TOP SAFETY PICK+ awards under their most rigorous criteria to date is a strong validation of the work we’re doing. We’re continuously raising our safety standards by integrating advanced driver assistance systems (ADAS), reinforcing structural integrity, and subjecting our vehicles to stringent internal and external testing protocols. Whether it's through enhanced protection for rear occupants or technologies that help prevent nighttime collisions, we remain focused on delivering real-world safety benefits to our customers.

“This recognition reinforces our role as a leading Sustainable Mobility Solutions Provider in automotive safety and reflects our commitment to protecting every passenger, in every journey.” Kia continues to prioritise safety in its overall strategy through integrating advanced technology and stringent testing protocols, elevating safety benchmarks across its lineup. The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organisation dedicated to reducing deaths, injuries and property damage from motor vehicle crashes through research and evaluation and through education of consumers, policymakers and safety professionals. Its TSP and TSP+ ratings are widely cited in the North American auto industry by consumers, media and analysts alike.