Gorden Wagener, Chief Design Officer at Mercedes-Benz, recently stated that artificial intelligence will play a major role in the car design process moving forward. He believes that AI will help make design faster, more creative, and more responsive to customer needs. According to Wagener, the goal is not to replace designers, but to work alongside AI to unlock new ideas that humans might miss.
Wagener explained that Mercedes is already exploring tools powered by AI to support its design team. These tools can generate design concepts, improve aerodynamics, and even suggest new shapes based on brand identity. Designers still lead the process, but AI helps speed things up and push the limits of what’s possible.
With AI in the mix, future cars could look more advanced and be more personalized. AI could help create models that match user preferences and global trends quickly. Mercedes wants to stay ahead in a fast-changing world, and using AI is one way to make sure their cars stay exciting and modern.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.
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