Nissan is making major moves in 2025 to climb out of a rough patch. With a sharp drop in profits, canceled models, and factory closures, the company has launched an aggressive recovery plan. Led by new CEO Ivan Espinosa, the brand has introduced the ReNissan strategy, seven key actions to reshape its future. From massive cost cutting to exciting new product launches, Nissan’s playbook is bold, risky, and just might work.
Nissan is closing seven production facilities and reducing its workforce by 20,000 employees. This includes shutting down two major plants in Japan and Mexico by 2028 and canceling two electric sedans planned for the US market. According to the ReNissan plan, every detail is being scrutinized to save money, even small parts like headrests. The goal is to reduce costs by 1.7 billion dollars by 2027.
Rather than rush headfirst into the crowded EV race, Nissan is shifting its focus to balance electrification with combustion and hybrid options. With EV sales slowing down globally, Nissan’s slower transition now seems like a smart move, letting them pivot without major financial losses.
While some models have been axed, others are outperforming expectations. The Nissan Kicks, a popular subcompact SUV, saw a massive 47 percent jump in sales, reaching over 76,000 units sold. The Pathfinder is also going strong, up 22.7 percent, while the budget friendly Versa rose by 41.5 percent. The Murano surprised everyone with a 124 percent increase thanks to its refreshed design.
Sports car fans will be happy too. The Nissan Z is back in the spotlight with a 121.7 percent sales boost, proving that performance still matters. Meanwhile, the Nissan Leaf remains one of the most affordable EVs on the market, starting under 30,000 dollars and keeping Nissan’s electric presence alive.
Yes. Nissan confirmed that a new GT R is officially in development. The company recently ended production of the R35, but has promised that “the GT R will be back.” Whether the R36 will be electric or stick to gas is still up in the air, but fans and engineers alike are hoping it keeps a combustion engine.
In addition, Nissan plans to release a new Sentra to rival the Honda Civic and bring back the rugged Xterra SUV by 2028. There’s even talk of a manual Infiniti performance sedan. With an enthusiast CEO in charge, the brand seems ready to chase bold ideas again.
Started my career in Automotive Journalism in 2015. Even though I'm a pharmacist, hanging around cars all the time has created a passion for the automotive industry since day 1.