Arabian Automobiles, the exclusive dealer for Nissan in Dubai, Sharjah, and the Northern Emirates, is celebrating an exceptional year for the Nissan X-TRAIL since its launch in February 2023. Marking a 76% growth in volume, the seven-seater SUV has outpaced the market, affirming its status as the segment leader.
Headlines were made in March with the Great X-TRAIL Expedition, an event that showcased its superior capabilities and adventuring spirit. Influencers and media participants documented this thrilling journey, creating a buzz across digital platforms and amplifying the vehicle's robust persona.
X-Trail defied the ordinary once more, creating permanent memories during an unforgettable event hosted at Ski Dubai. Nissan's Great Xscape invited influencers and families to explore the power of the X-TRAIL on icy terrain, offering a camping experience like no other.
Throughout the year, the X-TRAIL has been spotlighted through collaborations with key online personalities, resulting in a series of test drives that highlighted its versatility and appeal. A Back to School campaign brought us some highly viewed online stories, like Remy Baghdadi who illustrated a day in her life, emphasizing family bonding and the X-TRAIL's role in supporting her busy schedule. Zinobia Mistry celebrated Diwali with hers, showcasing the vehicle amidst festive decorations and community connections. Harm Al Shamsi highlighted eco-consciousness and the joy of family routines, with a focus on sustainability and spaciousness. Pilot Salma Al Baloushi demonstrated those tech-savvy features, aligning with her profession and lifestyle.
Further to that, in a notable campaign for Breast Cancer Awareness Month, the X-TRAIL was wrapped in pink, and influential female drivers brought awareness, underlining Nissan's dedication to community engagement and social responsibility.
The Nissan X-TRAIL's appeal to both families and adventurers is a lot to do with its blend of utility and innovation. The intelligent 4x4 system, equipped with a Drive Mode Selector, provides stability and traction for diverse terrains. Safety proves paramount with the Nissan Safety Shield 360's suite, including Automatic Emergency Braking and Blind Spot Warning. The ProPILOT Assist offers a semi-autonomous driving experience, enhancing confidence on the road. Additionally, the X-TRAIL's class-leading 10.8-inch Heads-Up Display and intuitive design solidify its position as a household favourite while also pushing the boundaries of automotive technology.
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Nissan has announced the expansion of its X-TRAIL range in the Middle East with the arrival of the adventure-ready 2024 X-TRAIL N-TREK. Positioned between the SV and SL trims, the X-TRAIL N-TREK boasts eye-catching design features, exuding a confident demeanor and a versatile driving experience.
This expansion underscores Nissan's commitment to offering versatile options for various lifestyles. With a range catering to outdoor enthusiasts and families seeking self-expression, the X-TRAIL series provides choices suited for both adventure-driven excursions and social outings. The N-TREK model particularly appeals to those desiring a blend of versatility and style, making it a compelling choice for adventurous families across the Middle East.
BMW has unveiled its latest updates to the 4 Series Gran Coupe lineup for the 2025 model year, bringing exciting enhancements to the performance and technology of the M440i variant, including the integration of mild hybrid technology. Building upon the success of its predecessor, the new M440i Gran Coupe boasts increased power and efficiency, along with several aesthetic and technological refinements.
In a world dominated by luxury cars adorned in predictable shades of silver, Rolls-Royce has once again demonstrated its unparalleled commitment to bespoke craftsmanship and individuality. The renowned automaker has recently unveiled the "Spirit of Expression," a captivating series of three custom-built vehicles exclusively crafted for discerning clients in China. Among these extraordinary automobiles is a lavender-hued Ghost Extended sedan affectionately named "Expressionism," which notably features the reintroduction of a classic automotive styling element: whitewall tires.
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