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  3. LOTUS CARS UAE CELEBRATES LANDMARK MOMENT WITH FIRST LOTUS ELETRE CUSTOMER DELIVERY IN THE MIDDLE EAST

LOTUS CARS UAE CELEBRATES LANDMARK MOMENT WITH FIRST LOTUS ELETRE CUSTOMER DELIVERY IN THE MIDDLE EAST

06 Jul 2024
  • What were the key highlights of the Lotus Eletre S delivery ceremony at Adamas Motor Group's Dubai showroom?

Adamas Motor Group, the exclusive Retail Partner of Lotus Cars in the UAE proudly marks a historic milestone with the delivery and handover of the first customer example of the GCC specification Lotus Eletre in the Middle East. This significant event highlights the company’s commitment to pioneering automotive experiences in the region and marks a landmark moment for Lotus Cars as local deliveries of the long-anticipated hyper-SUV commence at pace. 

Lotus Eletre S Unveiled in Dubai

Lotus Eletre S Unveiled in Dubai

The delivery ceremony, held at Adamas Motor Group state-of-the-art showroom in Dubai, was attended by the local Emirati customer, accompanied by the leadership of both companies including Karl Hamer, Chairman & CEO of Adamas Motor Group and Dan Balmer, President and CEO of Lotus Cars in the Middle East and Asia Pacific.

The striking Lotus Eletre S delivered to the customer perfectly showcased the opulent specification of the vehicle which exemplifies modern luxury and innovation. The exterior features a striking Solar Yellow paint theme complemented by Gloss Black wheels, creating a head-turning presence on the road. Inside, the Quarts Interior theme envelops the passenger in luxury with Nappa Leather seats and Dark Grey Leather steering wheel accented with Steel Blue.

Karl Hamer, Chairman & CEO of Adamas Motor Group commented, “Today marks an important development in our exciting journey with Lotus Cars, as we start deliveries of the first lifestyle product from this iconic British brand. This truly exceptional hyper-SUV is a perfect showcase of Lotus’ commitment to world-class automotive innovation, but also highlights our continued focus on delivering pioneering automotive experiences to our discerning clientele in the UAE and Bahrain. We eagerly anticipate introducing further Lotus products in the months ahead, to solidify the brand with a range ideally suited to our discerning customers in the UAE.”

Dan Balmer, President and CEO of Lotus Cars in the Middle East and Asia Pacific said, “The Eletre marks a new era of Lotus engineering and innovation, as the company utilizes its 76 years of heritage to create a state-of-the-art new model. The UAE is a key market for Lotus Cars and we are glad, along with our partners at Adamas Motor Group, to witness the first delivery of a GCC spec Eletre. Our Hyper-SUV has become globally renowned to be a ground-breaking electric SUV while remaining true to the Lotus race car DNA”.

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