Manaseer Group has recently announced a strategic partnership with W Motors, the leading UAE developer and manufacturer of high-performance luxury sports cars, security vehicles and commercial EV’s in the Middle East. Through this partnership, Manaseer Group will become the exclusive importer for W Motors vehicles in Jordan and surrounding countries starting January 2024. The agreement was signed by Mr. Ziad Al Manaseer, Chairman and Group CEO of Manaseer Group, and Mr. Ralph Debbas, Founder and CEO of W Motors, during a signing ceremony held at the Group's headquarters.
Through this agreement, Manaseer Group will offer W Motors vehicles in Jordan and the region by introducing a new brand that combines technology and outstanding performance. As the first phase of this partnership, the group will offer electric vehicles including vans and pick-up trucks in the market. Currently, Manaseer Group is preparing to showcase W Motors cars at both the Group’s showroom, located in its headquarters building, and at the Al-Adiyat showroom on Airport Road. The Group also has plans to commence car assembly by the end of next year, with manufacturing operations in Jordan expected to commence by the end of 2025.
Commenting on this partnership, Mr. Ziad Al-Manaseer, Chairman and Group CEO of Manaseer Group, said: "We are proud to sign this new partnership with W Motors, a distinguished manufacturer of high-tech cars. We believe in our role in continuing to drive innovation and contribute to the significant expansion in the world of electric car technology, which aligns with our passion for introducing advanced vehicles and services that elevate the electric vehicle market in Jordan and the region." He added: "We continuously seek to invest in the latest technological developments, highlighting Jordan as a center for creativity and progress, in line with Jordan's Economic Modernization Vision and its vital pillars in economic growth, quality of life, and sustainability.”
Mr. Ralph Debbas, Founder and CEO of W Motors, said: "Through this strategic collaboration with Manaseer Group, we will succeed together in changing the future of transportation in Jordan by covering a wider range of transportation needs. Together with our partners Manaseer Group, we will introduce electric pick-ups, vans and trucks in Jordan to be the first of their kind in the MENA region. We have a shared vision with the Group in exploring green energy solutions and encouraging their use, investing our efforts in adopting environmentally friendly vehicles for a more sustainable environment.”
Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, the fully integrated company capabilities span automotive design, research & development, through to technology and engineering, as well as consultancy and manufacturing under the Special Projects Division.
Manaseer Group is considered one of the leading companies in Jordan and the region since its establishment in 1999 in sectors such as fuel, mining, construction materials, automobiles, and other vital industries. As the largest private company in Jordan, the group provides employment opportunities for Jordanians and residents while delivering high-quality products across various industries. It contributes to creating a dynamic environment for innovation and sustainability, thus driving economic growth in Jordan. Additionally, the Group plays a significant role in social responsibility through numerous community initiatives and environmentally friendly practices. The Group has also been listed in Forbes "Top 100 Arab Family Companies" 2023 for the second consecutive year.
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Porsche Centre Abu Dhabi and Al Ain, Ali & Sons Co. L.L.C., proudly unveiled the latest chapter in Porsche’s storied legacy with the launch of the much-anticipated all-electric Macan and Taycan models on October 10 in Abu Dhabi, at a stunning event filled with excitement, innovation, and luxury.
Hosted at the prestigious ADNEC Marina Hall in the capital, the grand evening marked a major milestone in Porsche’s journey of automotive excellence in the emirate, showcasing vehicles that are not just an evolution of Porsche’s new lineup but a bold step into the future of electric mobility.
In keeping with Porsche’s legacy of luxury performance, Porsche Centre Abu Dhabi introduced not only the all-electric Macan but also the new Taycan — two models that embody the brand’s essence of blending high-performance with cutting-edge technology – for Abu Dhabi and Al Ain.
“The introduction of the all-electric Macan and Taycan models represents a significant step forward in Porsche offerings in Abu Dhabi and Al Ain,” said Wissam Khalil, General Manager at Porsche Centre Abu Dhabi and Al Ain at Ali & Sons.
“By integrating advanced electric powertrains and innovative charging solutions, we are not only preserving the Porsche legacy of high performance and design excellence but also paving the way for a future where driving pleasure coexists with zero emissions. These vehicles offer our customers in the UAE unprecedented range, quick charging, and the signature Porsche driving dynamics, all while contributing to a reduced environmental footprint.”
Tesla has once again grabbed headlines with its latest unveiling: two groundbreaking vehicles that promise to reshape the landscape of autonomous driving—the Cybercab and the Robovan. During an event held in Hollywood, CEO Elon Musk introduced these futuristic additions to Tesla's lineup, teasing a future where self-driving cars dominate the roads.
Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC, unveiled the first all-electric Porsche SUV in Dubai, at an exclusive event held at the ME Hotel Dubai.
The launch event was set in an AI Magical Garden, blending cutting-edge technology and a futuristic ambience to embody the spirit of the new all-electric Macan. Created through the collaboration of people and Artificial Intelligence, the event transported guests into an extraordinary landscape where vibrant greenery was illuminated by neon lights. Featuring innovative elements, it set the stage for the debut of Porsche’s latest marvel, which inspired both the guests and the AI-driven atmosphere and experiences.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
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