Mercedes-Benz Cars Middle East, the official Headline EV Sponsor of Mobility Live 2023, underlines its commitment to future mobility – focused on electrification, sustainability, digitalisation, and artificial intelligence (AI) at the upcoming conference. The event, which takes place on May 15 – 16, 2023, in Abu Dhabi, is the region’s leading mobility, transport, and electric vehicle event and seeks to shape the future of sustainable urban transport by promoting innovation, forward-thinking and best practices.
In partnership with Emirates Motor Company (EMC), the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, Mercedes-Benz is showcasing its current all-electric Mercedes-EQ line-up, including the regional debut of the EQS SUV.
Mercedes-Benz executives will participate in panel discussions on connected & automated vehicles, EV charging & infrastructure, improving EV battery technology, future smart cities projects and renewable energy & use of recycled materials in vehicle production plants, alongside government officials and industry experts.
Martin Schulz, President and CEO of Mercedes-Benz Cars Middle East said: “Our goal is to make a decisive contribution to shaping the future of mobility. This means being a pioneer and creating innovations for the electric and digital age – and we are demonstrating it with with our EQ brand, which represents intelligent electromobility. Moreover, at our recent ESG (Environment, Social and Governance) Conference 2023 for investors and analysts, we reinforced measures aimed at reducing the carbon footprint and creating lasting value for all stakeholders.”
Sales of Mercedes-Benz battery electric passenger cars, including smart grew by 67% in 2022. The company expects to approximately double sales of BEVs in 2023 and to reach up to 50% EV sales by mid-decade. Mercedes-Benz will be ready to go all-electric at the end of the decade, where market conditions allow. A core element of the Mercedes-Benz sustainable business strategy is “Ambition 2039”, which aims to make the fleet of new vehicles net carbon-neutral over the vehicles' entire life cycle by 2039.
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For more than 20 years, the Cayenne has been characterised by its ability to provide the broad range of qualities between characteristic Porsche driving performance, excellent comfort in everyday driving, and great capability when driving off-road. The future models of the SUV will seamlessly continue this success story, retaining all of the car’s familiar features.
“The Cayenne has always defined the sports car in its segment. In the middle of the decade, the fourth generation will set standards in the segment as an electric SUV,” said Blume, CEO of Porsche AG. At the same time, into the next decade our customers will still be able to choose from a wide range of powerful and efficient combustion and hybrid models.
"The third generation of the Cayenne will be further upgraded and will continue to be offered alongside the fourth, all-electric generation".
The current Cayenne generation, which last year was given one of the most extensive product upgrades in the history of Porsche, will be further developed with major technological investment in the future. Here the developers will be focusing, among other things, on the powertrains, in particular on improving the efficiency of the V8 developed by Porsche and built at the Zuffenhausen engine plant. Extensive technical measures will ensure that the twin-turbo engine is ready to comply with future legislative requirements.
In a bold move against the prevailing headwinds in the electric vehicle (EV) industry, VinFast, the young Vietnamese EV manufacturer, is forging ahead with its ambitious global expansion plans. While major players like Apple have recently abandoned their decade-long pursuit of an electric vehicle, and others are scaling back their ambitions, VinFast remains undeterred. Having already established a presence in the U.S., Canada, and Southeast Asia, the company is now setting its sights on the Middle Eastern market.
Hyundai is set to debut its three-row electric SUV later this year, a move that signifies the automaker's bold step into the large electric vehicle (EV) market. This new SUV, anticipated to be named the Ioniq 9, is poised to be Hyundai’s equivalent to the Kia EV9, offering a spacious and eco-friendly alternative to its popular Palisade.
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