Mercedes-Benz Cars Middle East, the official Headline EV Sponsor of Mobility Live 2023, underlines its commitment to future mobility – focused on electrification, sustainability, digitalisation, and artificial intelligence (AI) at the upcoming conference. The event, which takes place on May 15 – 16, 2023, in Abu Dhabi, is the region’s leading mobility, transport, and electric vehicle event and seeks to shape the future of sustainable urban transport by promoting innovation, forward-thinking and best practices.
In partnership with Emirates Motor Company (EMC), the authorised general distributor for Mercedes-Benz in the Emirate of Abu Dhabi, Mercedes-Benz is showcasing its current all-electric Mercedes-EQ line-up, including the regional debut of the EQS SUV.
Mercedes-Benz executives will participate in panel discussions on connected & automated vehicles, EV charging & infrastructure, improving EV battery technology, future smart cities projects and renewable energy & use of recycled materials in vehicle production plants, alongside government officials and industry experts.
Martin Schulz, President and CEO of Mercedes-Benz Cars Middle East said: “Our goal is to make a decisive contribution to shaping the future of mobility. This means being a pioneer and creating innovations for the electric and digital age – and we are demonstrating it with with our EQ brand, which represents intelligent electromobility. Moreover, at our recent ESG (Environment, Social and Governance) Conference 2023 for investors and analysts, we reinforced measures aimed at reducing the carbon footprint and creating lasting value for all stakeholders.”
Sales of Mercedes-Benz battery electric passenger cars, including smart grew by 67% in 2022. The company expects to approximately double sales of BEVs in 2023 and to reach up to 50% EV sales by mid-decade. Mercedes-Benz will be ready to go all-electric at the end of the decade, where market conditions allow. A core element of the Mercedes-Benz sustainable business strategy is “Ambition 2039”, which aims to make the fleet of new vehicles net carbon-neutral over the vehicles' entire life cycle by 2039.
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Porsche Centre Abu Dhabi and Al Ain, Ali & Sons Co. L.L.C., proudly unveiled the latest chapter in Porsche’s storied legacy with the launch of the much-anticipated all-electric Macan and Taycan models on October 10 in Abu Dhabi, at a stunning event filled with excitement, innovation, and luxury.
Hosted at the prestigious ADNEC Marina Hall in the capital, the grand evening marked a major milestone in Porsche’s journey of automotive excellence in the emirate, showcasing vehicles that are not just an evolution of Porsche’s new lineup but a bold step into the future of electric mobility.
In keeping with Porsche’s legacy of luxury performance, Porsche Centre Abu Dhabi introduced not only the all-electric Macan but also the new Taycan — two models that embody the brand’s essence of blending high-performance with cutting-edge technology – for Abu Dhabi and Al Ain.
“The introduction of the all-electric Macan and Taycan models represents a significant step forward in Porsche offerings in Abu Dhabi and Al Ain,” said Wissam Khalil, General Manager at Porsche Centre Abu Dhabi and Al Ain at Ali & Sons.
“By integrating advanced electric powertrains and innovative charging solutions, we are not only preserving the Porsche legacy of high performance and design excellence but also paving the way for a future where driving pleasure coexists with zero emissions. These vehicles offer our customers in the UAE unprecedented range, quick charging, and the signature Porsche driving dynamics, all while contributing to a reduced environmental footprint.”
Tesla has once again grabbed headlines with its latest unveiling: two groundbreaking vehicles that promise to reshape the landscape of autonomous driving—the Cybercab and the Robovan. During an event held in Hollywood, CEO Elon Musk introduced these futuristic additions to Tesla's lineup, teasing a future where self-driving cars dominate the roads.
Porsche Centre Dubai & Northern Emirates, Al Nabooda Automobiles LLC, unveiled the first all-electric Porsche SUV in Dubai, at an exclusive event held at the ME Hotel Dubai.
The launch event was set in an AI Magical Garden, blending cutting-edge technology and a futuristic ambience to embody the spirit of the new all-electric Macan. Created through the collaboration of people and Artificial Intelligence, the event transported guests into an extraordinary landscape where vibrant greenery was illuminated by neon lights. Featuring innovative elements, it set the stage for the debut of Porsche’s latest marvel, which inspired both the guests and the AI-driven atmosphere and experiences.
Attendees were treated to an immersive experience, exploring the remarkable features of the new all-electric Macan. With its sleek design, sports-car-like performance, and impressive range, the Macan promises to redefine the SUV segment, offering an exceptional driving experience that is both exhilarating and environmentally conscious. The launch marks a significant step in Porsche’s journey towards a sustainable future, showcasing its focus on innovation in electromobility.
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