Al Tayer Motors, one of the UAE’s premier automotive dealerships, has signed an exclusive agreement with electric vehicle (EV) manufacturer, VinFast Auto, for the distribution of VinFast vehicles in the country.
With the signing of this agreement, Al Tayer Motors becomes VinFast Auto's exclusive UAE dealer and will establish a network of facilities for the brand across the country. The inaugural facility is planned to open in 2024 and will initially retail four VinFast e-SUV models, VF 6, VF 7, VF 8, and VF 9, with more to follow.
Ta Xuan Hien, Chief Executive Officer of VinFast Middle East, said: "The agreement with Al Tayer Motors is an important milestone in VinFast's global market expansion strategy. We believe this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE. VinFast is committed to providing customers with smart and environmentally friendly EV mobility options, while contributing to the country’s sustainable development goals."
Award-winning Al Tayer Motors, with a successful track record in the UAE automotive sector of more than 40 years, is committed to providing exceptional experiences to customers through its impressive physical infrastructure and cutting-edge digital platforms, including e-commerce and dedicated app.
Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said: “We are excited to launch VinFast in the UAE – a very vibrant international hub. We believe the partnership between Al Tayer Motors and VinFast will offer the ultimate EV experience to UAE customers while amplifying the brand globally. With our extensive expertise, dedicated teams, and customer-centric approach, we make car ownership easier than ever and set best practices on a local and global level.”
The new brand acquisition comes as Al Tayer Motors diversifies its product offering to support the UAE’s vision to shift to green mobility and aim to increase the share of EVs to 50 per cent of total vehicles on the UAE’s roads by 2050.
By promoting co-operation with leading partners in the UAE and the Middle East, VinFast actively contributes to the realization of green mobility solutions within the region, while affirming the commitment of the Vietnamese EV manufacturer to making them more accessible to everyone.
Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model by leveraging existing distribution infrastructure through the establishment of a global dealer network.
In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighbouring countries in Asia such as India, Indonesia, Thailand, the Philippines, as well as the Middle East and Africa.
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ZEEKR AWR proudly announces its first-ever participation in WETEX, the region’s largest sustainability, clean energy and technology exhibition. Showcasing its commitment to innovation and sustainability, ZEEKR AWR is presenting its premium electric mobility brand at this year’s WETEX event at the Dubai World Trade Centre from October 1 to 3, 2024. WETEX, hosted by Dubai Electricity and Water Authority, serves as a major platform for sustainable innovation in energy, water, and environmental sectors.
ZEEKR AWR’s presence at WETEX underscores its strategic objective of fostering the adoption of electric vehicles (EVs) in the UAE, aligning with the nation’s net-zero goals. At Stand 16, in Sheikh Maktoum Hall, ZEEKR AWR will display two ZEEKR models: the ZEEKR 001, a premium electric shooting brake with a sleek, aerodynamic design and impressive range, and the ZEEKR X, a compact SUV featuring state-of-the-art safety and versatile interior space.
The Kia EV9 has won the highly coveted Gold trophy at the 2024 International Design Excellence Awards (IDEA) presented by the International Designers Society of America (IDSA).
The prize marks Kia’s first Gold IDEA accolade and a clean sweep of the three most important global design awards for the brand following the EV9’s successes at the Red Dot ‘Best of Best’ and iF Design Gold awards earlier this year.
Kia received the prestigious Gold trophy in the Automotive and Transportation category for its EV9 all-electric flagship SUV at the IDEA 2024 awards ceremony, which took place on September 12 at the Palmer Events Center in Austin, Texas. This accolade reinforces the EV9's design excellence and originality, and the innovative nature of Kia’s acclaimed ‘Opposites United’ creative philosophy.
Karim Habib, Executive Vice President and Head of Kia Global Design, said, “Guided by the principles of our 'Opposites United' creative philosophy, at Kia we are dedicated to the creation of inspiring and authentic products that fulfil customers' emotional needs just as powerfully as they do their mobility, practicality and sustainability requirements.
“Good design should always represent the relationship between our users, our products, and our brand, and we believe that the EV9 achieves that. To have the creative and innovative nature of our design values recognized – first by the Red Dot and iF Design Awards, and now with a Gold at IDEA – is immensely gratifying, not just for the Kia design team, but for all our global colleagues. Such recognition inspires us to continue pursuing groundbreaking sustainable mobility solutions for our customers.”
Adamas Motor Group, the official dealer of Lotus Cars in the United Arab Emirates, has officially introduced the 2025 Lotus Emeya hyper-GT during a private VIP event held in the futuristic city of Dubai.
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