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  3. FORMULA E CHARGES INTO JAPAN WITH RECORD VIEWERSHIP AND ENGAGEMENT GAINS

FORMULA E CHARGES INTO JAPAN WITH RECORD VIEWERSHIP AND ENGAGEMENT GAINS

02 Apr 2024
  • How Did Formula E's Bold Strategies Propel the Championship to New Heights?

Formula E has announced record-breaking growth in viewership and fan engagement, showcasing the electric racing series' rising global appeal.

Formula E's Breakthrough Strategies Drive Spectacular Growth

Formula E's Breakthrough Strategies Drive Spectacular Growth

Formula E's strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights.

• Cumulative TV Audience Surge: Season 10 has seen a remarkable 40% increase in cumulative TV viewership in its first four races, jumping from 62 million in Season 9 to 86 million.

• Live TV Audience Growth: Live broadcast audiences have grown by 37%, with 61 million tuning in live cumulatively compared to 45 million in the previous season.

• Social Media Surge: A significant 44% boost in social media impressions, reaching 351 million, while video views on Formula E's platforms have skyrocketed by an impressive 134% to 267 million in Season 10.

• Web/App Engagement: The championship's digital platforms, including its website and app, have attracted 28% more users totalling 1.2m.

• Fanbase Expansion: The series' fanbase has expanded by 37%, demonstrating Formula E's ability to excite and innovate, as reflected in the significant increase in perceptions of the sport as 'exciting' (up 30%) and 'innovative' (up 42%)

• Event Attendance Growth: Alongside digital platform successes, total attendance at Formula E races has increased by 12%, a testament to Formula E’s ongoing investments in enhancing fan experiences and engagement.

The data presented here is sourced from Kantar Sport (for TV viewership metrics), Conviva (for social media analytics), and Google Analytics (for website/app usage). To gauge the expansion of Formula E's fanbase, Potentia Insight conducted a comprehensive survey of 36,000 adults across 17 markets. This methodical approach ensures a detailed and accurate reflection of global interest in Formula E. Certified by the Market Research Society, this survey adheres to industry standards and benchmarks, providing reliable insights into the sport's growing appeal.

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Jameel Motorsport and Saudi Automobile & Motorcycle Federation launch GR Saudi Driving School Future Co-Driver Program

05 May 2024
Jameel Motorsport and Saudi Automobile & Motorcycle Federation launch GR Saudi Driving School Future Co-Driver Program

As part of its commitment to nurturing sporting talent in the Kingdom of Saudi Arabia, Jameel Motorsport in collaboration with the Saudi Automobile & Motorcycle Federation, launched the GR Saudi Driving School Future Co-Driver Program. This initiative is set to discover the next generation of professional co-drivers who will partake in cross-country rallies, bolstering Saudi Arabia's presence on the regional and international motorsports stages.

FORMULA E AND FIA UNVEIL GEN3 EVO RACE CAR CAPABLE OF 0-60MPH IN JUST 1.82s

30 Apr 2024
FORMULA E AND FIA UNVEIL GEN3 EVO RACE CAR CAPABLE OF 0-60MPH IN JUST 1.82s

Formula E and the Fédération Internationale de l'Automobile (FIA) have today revealed the next generation of race car, the new all-electric GEN3 Evo, capable of 0-60mph in 1.82s.

Leveraging a roster of innovative technical upgrades, the GEN3 Evo unveiled at H.S.H Prince Albert II’s Private Car Collection will debut in Season 11 of the ABB FIA Formula E World Championship where some of the world’s greatest manufacturers and drivers race wheel-to-wheel in iconic locations around the globe.

Developed by specialists from Formula E and the FIA, the latest GEN3 Evo edition marks a significant leap in electric racing technology, with acceleration 0-60mph 30% faster than a current F1 car, and 36% faster than the GEN3 car.

Capable of accelerating nearly a full second faster than its predecessor – the GEN3 – that was the world’s first race car designed for street racing, it sets an even higher standard in performance, sustainability, and efficiency. The GEN3 Evo serves as a formidable ambassador for the future of motorsport, embodying cutting-edge advancements and a commitment to environmental responsibility.

ASPIRE to Launch Inaugural ‘Abu Dhabi Autonomous Racing League’ Redefining Future of Extreme Sport on April 27

25 Apr 2024
ASPIRE to Launch Inaugural ‘Abu Dhabi Autonomous Racing League’ Redefining Future of Extreme Sport on April 27

On Saturday, April 27th, Abu Dhabi will host a groundbreaking event, welcoming 10,000 spectators to witness the inaugural ASPIRE Abu Dhabi Autonomous Racing League (A2RL) at the iconic Yas Marina Circuit. This brand-new autonomous racing competition marks a significant milestone in motorsport history, billed as the largest league of its kind globally.

Eight teams will compete: Code19 Racing (one of the first independent autonomous racing entity from the USA), Constructor University (based in Germany and Switzerland), Fly Eagle (representing Beijing Institute of Technology from China and Khalifa University from the UAE), HUMDA Lab (a member of the Széchenyi István University Group from Hungary), KINETIZ (a collaboration between Singapore Nanyang Technological University and Kintsugi based in the UAE), PoliMOVE (representing Politecnico di Milano from Italy), UNIMORE (also from Italy - University of Modena and Reggio Emilia), and Technical University of Munich - TUM (from Germany), vying for a substantial prize purse of US$ 2.25 million.