Formula E has announced record-breaking growth in viewership and fan engagement, showcasing the electric racing series' rising global appeal.
Formula E's strategic partnership with key broadcasters and digital platforms, alongside engaging social media content and innovative fan experiences, has propelled the championship to new heights.
• Cumulative TV Audience Surge: Season 10 has seen a remarkable 40% increase in cumulative TV viewership in its first four races, jumping from 62 million in Season 9 to 86 million.
• Live TV Audience Growth: Live broadcast audiences have grown by 37%, with 61 million tuning in live cumulatively compared to 45 million in the previous season.
• Social Media Surge: A significant 44% boost in social media impressions, reaching 351 million, while video views on Formula E's platforms have skyrocketed by an impressive 134% to 267 million in Season 10.
• Web/App Engagement: The championship's digital platforms, including its website and app, have attracted 28% more users totalling 1.2m.
• Fanbase Expansion: The series' fanbase has expanded by 37%, demonstrating Formula E's ability to excite and innovate, as reflected in the significant increase in perceptions of the sport as 'exciting' (up 30%) and 'innovative' (up 42%)
• Event Attendance Growth: Alongside digital platform successes, total attendance at Formula E races has increased by 12%, a testament to Formula E’s ongoing investments in enhancing fan experiences and engagement.
The data presented here is sourced from Kantar Sport (for TV viewership metrics), Conviva (for social media analytics), and Google Analytics (for website/app usage). To gauge the expansion of Formula E's fanbase, Potentia Insight conducted a comprehensive survey of 36,000 adults across 17 markets. This methodical approach ensures a detailed and accurate reflection of global interest in Formula E. Certified by the Market Research Society, this survey adheres to industry standards and benchmarks, providing reliable insights into the sport's growing appeal.
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Nissan Formula E Team secured race victory in the final event of the 2023/24 ABB FIA Formula E World Championship, with Oliver Rowland putting in a masterful drive in the season-ending Round 16 at the London E-Prix.
The new Aston Martin Valkyrie AMR-LMH has hit the track for the first time, as Aston Martin with The Heart of Racing begins a comprehensive testing programme ahead of the British ultra-luxury sportscar brand’s bid to win the 24 Hours of Le Mans outright next year and for the first time since 1959.
The new Hypercar, developed by Aston Martin Performance Technologies and works team The Heart of Racing, completed a shakedown and initial evaluation testing in the UK this week, The car was driven by Aston Martin High Performance development driver Darren Turner (GBR), The Heart of Racing’s Mario Farnbacher (DEU) and Harry Tincknell (GBR), who won the LMGTE class of the 2020 24 Hours of Le Mans with Aston Martin.
Aston Martin with The Heart of Racing will now commence a full development schedule to prepare the car ahead of FIA homologation in the autumn and its competitive debut in early 2025. The Aston Martin Valkyrie AMR-LMH is the first racing car to be built to Hypercar regulations to contest both the FIA World Endurance Championship [WEC] and the US-based IMSA WeatherTech SportsCar Championship [IMSA] simultaneously.
The Aston Martin Valkyrie AMR-LMH is unique in the top Hypercar class of global endurance motorsport in that it is the only one among its contemporaries to derive its roots from an existing production-based extreme performance car – Aston Martin Valkyrie, the ultimate hypercar. Works team The Heart of Racing will enter two Valkyrie AMR-LMH contenders in WEC and a single car in IMSA in 2025.
Adam Carter, Aston Martin Head of Endurance Motorsport, said: “The Valkyrie AMR-LMH sets its own standard as a thoroughbred endurance competition car. It is a pure, leading edge racing machine, and while it is very early in the testing cycle, from what we have witnessed so far, we are satisfied that it is achieving the targets and criteria we have set out for it to accomplish.”
The last day of the 2024 Goodwood Festival of Speed was nothing short of spectacular. Over the five-day event, hundreds of vehicles, ranging from turn-of-the-century machines to modern hypercars, took on the iconic 1.16-mile hill climb. This year, the top 10 fastest cars showcased a thrilling mix of vintage Formula One racers and cutting-edge sports cars. Some were veterans of the hill climb, while others made their debut in style. Let's dive into the details of the 10 fastest cars at this year's event.
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