Ahead of this Saturday’s race around Sao Paulo’s iconic Sambadrome, Formula E today announced a new multi-year technology partnership with Google Cloud. The partnership will leverage Google Cloud technologies to help drive powerful on-and off-track performance in the ABB FIA Formula E World Championship.
The collaboration will involve Formula E harnessing Google Cloud technologies ranging from scalable cloud infrastructure to data and analytics, to generative artificial intelligence (gen AI) tools in the GENBETA Race Car Development Programme to accelerate the growth of the world’s first all-electric motorsport.
Formula E and Google Cloud will build on a relationship that began last summer with NEOM McLaren Formula E Team driver, Jake Hughes, setting a new indoor land speed Guinness World Record of 218.7km/h. The record was underpinned by a Google Cloud-developed gen AI ‘DriverBot’ for GENBETA, Formula E’s race car development programme. ‘DriverBot’ harnessed real-time data from the car, alongside historic race data, to help Hughes and his engineers smash the existing indoor land speed world record by more than 50 km/h.
Under the multi-year technology partnership announced today, Formula E and Google Cloud will explore three core areas:
1. New Technologies in Sporting Development: Harnessing advanced data analytics and generative AI through Google Cloud's data streaming and processing tools in the pioneering GENBETA Programme.
2. Accelerating Fanbase Growth: Using Google Cloud technologies to analyse massive datasets of fan behaviour, preferences, and demographics to create highly tailored marketing campaigns.
3. Supporting Formula E's Sustainability Leadership: Scaling access to Formula E’s FIA Girls on Track Programme designed to build pathways into motorsport for young women.
Jeff Dodds, CEO, Formula E, said: “Our multi-year technology partnership with Google Cloud is clear evidence of the scale of our ambition in establishing Formula E as the world’s most innovative, exciting, and fastest-accelerating sport. We began our collaboration by setting a world record and are hugely ambitious about what’s next.”
Henry Chilcott, Chief Marketing Officer, Formula E, said: “Alongside the pioneering work to harness the power of gen AI to drive performance in our GENBETA programme, the next stage of this partnership will help us unleash a powerful new phase of fanbase growth by putting the full force of Google Cloud technologies behind our marketing efforts.”
Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud, said: “Google Cloud is excited to partner with Formula E to bring the cutting edge of cloud technologies to the thrilling world of electric racing. Together, we'll accelerate innovation on- and off-track, and build the future of sustainable motorsport.”
Season 10 of the ABB FIA Formula E World Championship will see 11 race teams compete in 16 races across 10 iconic cities including debuts for Tokyo, Shanghai, and Misano (Italy). Alongside these new locations the Championship returns to Mexico City, Diriyah, São Paulo, Monaco, Berlin and Portland before the season finale in London on the weekend of 20 and 21 July 2024.
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Nissan Formula E Team is excited to announce a four-year global partnership with Petromin Corporation, a leading mobility solutions provider in the Middle East. The partnership will be primarily focused on the company’s EV charging subsidiary, Electromin, as the business looks ahead to a wider adoption of electric mobility in the region.
The Mercedes-AMG ONE has been the fastest production car on the Nürburgring-Nordschleife since October 2022 and has been unrivalled ever since. The only rival is the ONE itself. Now Mercedes AMG brand ambassador and DTM driver Maro Engel has once again significantly improved the lap time he set. With an officially measured and notarised time of 6:29.090 minutes for the 20.832-kilometre track, the hypercar with Formula 1™ technology beat its own record for production vehicles by over five seconds. This makes the Mercedes AMG ONE the first road car to beat the magic mark of 6:30 minutes. It is also the only series hybrid hypercar to date to have taken on the world's most demanding racetrack and is the undisputed leader in the super-sports-car class. In order to achieve the lofty goals they had set for themselves, meticulous preparation was necessary. In addition, the track conditions had to be ideal in order to beat the 6:30 minute target. On September 23, 2024, at 6:56 p.m., on his third timed lap, Maro Engel achieved the new record. With temperatures of 15 degrees Celsius (air) and 20 degrees Celsius (asphalt), the legendary Nordschleife was dry throughout and offered perfect grip.
Like Lewis Hamilton and George Russell on their Formula 1™ race weekends, Maro Engel also had to make the best possible use of the hybrid drive's electrical energy. This is particularly challenging, especially with a track length of more than 20 kilometres. Therefore, it is immensely important to use the right sections of the track to recuperate during braking phases and thus store energy in the batteries again.
To do this, Maro Engel utilised the AMG ONE's four-stage Energy Flow Control (EFC) system and in some cases deliberately took his foot off the accelerator a little earlier than he normally would. In technical jargon, this is known as “lift and coast”. Preliminary tests in the driving simulator in Affalterbach and on the Nordschleife itself provided the necessary insights, which the team and driver were able to optimally implement for the record lap. In accordance with the specifications of Nürburgring 1927 GmbH & Co KG, the vehicle was tested and documented by TÜV Rheinland to ensure that it was in standard condition. A notary confirmed that the record drive had been carried out correctly.
The new Aston Martin Vantage GT3 heads into this weekend’s IMSA WeatherTech SportsCar Championship (IMSA) finale – the Petit Le Mans 10-hour race at Road Atlanta – deep in the hunt for its first major title.
The new Aston Martin Vantage GT3 has enjoyed a stellar debut season of international competition. The car recorded a historic victory in the centenary edition of the Crowdstrike 24 Hours of Spa in June, a first for the British ultraluxury sportscar brand in the modern GT era. It also achieved Aston Martin’s first ever Autobacs Super GT class victory in Japan in the same month. As well as this, Vantage has clinched class wins in the FIA World Endurance Championship, IMSA, the Nürburgring Langstrecken Series and ADAC GT Masters through the summer.
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