Ahead of this Saturday’s race around Sao Paulo’s iconic Sambadrome, Formula E today announced a new multi-year technology partnership with Google Cloud. The partnership will leverage Google Cloud technologies to help drive powerful on-and off-track performance in the ABB FIA Formula E World Championship.
The collaboration will involve Formula E harnessing Google Cloud technologies ranging from scalable cloud infrastructure to data and analytics, to generative artificial intelligence (gen AI) tools in the GENBETA Race Car Development Programme to accelerate the growth of the world’s first all-electric motorsport.
Formula E and Google Cloud will build on a relationship that began last summer with NEOM McLaren Formula E Team driver, Jake Hughes, setting a new indoor land speed Guinness World Record of 218.7km/h. The record was underpinned by a Google Cloud-developed gen AI ‘DriverBot’ for GENBETA, Formula E’s race car development programme. ‘DriverBot’ harnessed real-time data from the car, alongside historic race data, to help Hughes and his engineers smash the existing indoor land speed world record by more than 50 km/h.
Under the multi-year technology partnership announced today, Formula E and Google Cloud will explore three core areas:
1. New Technologies in Sporting Development: Harnessing advanced data analytics and generative AI through Google Cloud's data streaming and processing tools in the pioneering GENBETA Programme.
2. Accelerating Fanbase Growth: Using Google Cloud technologies to analyse massive datasets of fan behaviour, preferences, and demographics to create highly tailored marketing campaigns.
3. Supporting Formula E's Sustainability Leadership: Scaling access to Formula E’s FIA Girls on Track Programme designed to build pathways into motorsport for young women.
Jeff Dodds, CEO, Formula E, said: “Our multi-year technology partnership with Google Cloud is clear evidence of the scale of our ambition in establishing Formula E as the world’s most innovative, exciting, and fastest-accelerating sport. We began our collaboration by setting a world record and are hugely ambitious about what’s next.”
Henry Chilcott, Chief Marketing Officer, Formula E, said: “Alongside the pioneering work to harness the power of gen AI to drive performance in our GENBETA programme, the next stage of this partnership will help us unleash a powerful new phase of fanbase growth by putting the full force of Google Cloud technologies behind our marketing efforts.”
Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud, said: “Google Cloud is excited to partner with Formula E to bring the cutting edge of cloud technologies to the thrilling world of electric racing. Together, we'll accelerate innovation on- and off-track, and build the future of sustainable motorsport.”
Season 10 of the ABB FIA Formula E World Championship will see 11 race teams compete in 16 races across 10 iconic cities including debuts for Tokyo, Shanghai, and Misano (Italy). Alongside these new locations the Championship returns to Mexico City, Diriyah, São Paulo, Monaco, Berlin and Portland before the season finale in London on the weekend of 20 and 21 July 2024.
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Nissan Formula E Team secured race victory in the final event of the 2023/24 ABB FIA Formula E World Championship, with Oliver Rowland putting in a masterful drive in the season-ending Round 16 at the London E-Prix.
The new Aston Martin Valkyrie AMR-LMH has hit the track for the first time, as Aston Martin with The Heart of Racing begins a comprehensive testing programme ahead of the British ultra-luxury sportscar brand’s bid to win the 24 Hours of Le Mans outright next year and for the first time since 1959.
The new Hypercar, developed by Aston Martin Performance Technologies and works team The Heart of Racing, completed a shakedown and initial evaluation testing in the UK this week, The car was driven by Aston Martin High Performance development driver Darren Turner (GBR), The Heart of Racing’s Mario Farnbacher (DEU) and Harry Tincknell (GBR), who won the LMGTE class of the 2020 24 Hours of Le Mans with Aston Martin.
Aston Martin with The Heart of Racing will now commence a full development schedule to prepare the car ahead of FIA homologation in the autumn and its competitive debut in early 2025. The Aston Martin Valkyrie AMR-LMH is the first racing car to be built to Hypercar regulations to contest both the FIA World Endurance Championship [WEC] and the US-based IMSA WeatherTech SportsCar Championship [IMSA] simultaneously.
The Aston Martin Valkyrie AMR-LMH is unique in the top Hypercar class of global endurance motorsport in that it is the only one among its contemporaries to derive its roots from an existing production-based extreme performance car – Aston Martin Valkyrie, the ultimate hypercar. Works team The Heart of Racing will enter two Valkyrie AMR-LMH contenders in WEC and a single car in IMSA in 2025.
Adam Carter, Aston Martin Head of Endurance Motorsport, said: “The Valkyrie AMR-LMH sets its own standard as a thoroughbred endurance competition car. It is a pure, leading edge racing machine, and while it is very early in the testing cycle, from what we have witnessed so far, we are satisfied that it is achieving the targets and criteria we have set out for it to accomplish.”
The last day of the 2024 Goodwood Festival of Speed was nothing short of spectacular. Over the five-day event, hundreds of vehicles, ranging from turn-of-the-century machines to modern hypercars, took on the iconic 1.16-mile hill climb. This year, the top 10 fastest cars showcased a thrilling mix of vintage Formula One racers and cutting-edge sports cars. Some were veterans of the hill climb, while others made their debut in style. Let's dive into the details of the 10 fastest cars at this year's event.
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