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  3. ASTON MARTIN BRING HIGH-PERFORMANCE AND ULTRA-LUXURY TO PEBBLE BEACH WITH UNVEIL OF NEW SPORTS CAR AND THRILLING VR TECHNOLOGY

ASTON MARTIN BRING HIGH-PERFORMANCE AND ULTRA-LUXURY TO PEBBLE BEACH WITH UNVEIL OF NEW SPORTS CAR AND THRILLING VR TECHNOLOGY

09 Aug 2023

As celebrations continue to mark the 110th anniversary of Aston Martin, the British ultra-luxury brand is set to bring the intensity to the prestigious Monterey Car Week, which takes place from Friday, 18 August to Sunday, 20 August. This year's Pebble Beach event promises to be one of the most memorable yet, with a world-first debut of a new model, and the first appearance in North America for the recently launched Aston Martin Valour.

The ultimate in undiluted and visceral driving experiences

The ultimate in undiluted and visceral driving experiences

Valour represents the ultimate in undiluted and visceral driving experiences. It is the only front-engine V12 sports car available with a manual transmission, much to the delight of automotive purists, and boasts a thrilling end-of-an-era specification. This spectacular new special edition will be displayed at Aston Martin Club 1913 whilst the The Quail, A Motorsports Gathering on Friday, 18 August will play host the yet-to-be-revealed new model and the world’s most powerful SUV, DBX707, before both cars move to the brand’s luxury destination at Pebble Beach for the weekend.

An SUV with sports car like feel

An SUV with sports car like feel

DBX707 is an SUV like no other. One which elevates Aston Martin to the pinnacle of the segment with a unique combination of blistering performance, supreme dynamics, unmistakable style and absolute luxury – an SUV with sports car like feel. Engineered with an abundance of character and compelling capability, DBX707 is the ultimate SUV in every respect.

Aston Martin Club 1913 returns to provide exclusive clubhouse hospitality to invited guests along the 18th fairway of the Pebble Beach Golf Links, delivering outstanding views over the world’s most prestigious vintage car event and a panoramic vista of Stillwater Cove. In addition to ultra-luxury hospitality, the club will feature a display of some of the most exciting new Aston Martin examples, including Valour, DB12, DBX707 and the AMR23 F1® car.

The world’s first super tourer

The world’s first super tourer

The world’s first super tourer, DB12 is the first of Aston Martin’s next generation of sports cars to be launched. Delivering a quantum shift in sporting character and dynamic capability, this is a new generation of the legendary DB bloodline and defines its own new category. Combining a scintillating driving experience with exceptional refinement, state-of-the-art technology and indulgent luxury, the DB12 demanded a new definition as the world’s first super tourer.

A special Q by Aston Martin studio has also been built at Aston Martin Club 1913, where customers can immerse themselves in the world of bespoke with the brand’s specialists to create an Aston Martin that is completely unique to them. The Aston Martin team will also be offering exclusive test drives in the brand-new Aston Martin DB12 and the critically-acclaimed DBX707 – the world’s fastest ultra-luxury SUV.

Aston Martin Club 1913 guests will also be the first to experience the new Aston Martin Valhalla VR Experience, created to provide an incredible specification environment for owners of the sensational Aston Martin Valhalla, the brand’s first hybrid supercar.

The Valhalla VR Experience

The Valhalla VR Experience

The engineering focus of the pulse-pounding Valhalla has been to create an immersive, uninterrupted connection between the driver and the car. This complete driver-centric experience starts at the specification stage, thanks to the Valhalla VR Experience, developed with Zerolight, powered by CloudXR technology from Nvidia.

Once wearing the fully wireless VR headset, customers can view a highly detailed digital twin of their Valhalla in an immersive 3D world. As the first automotive brand to deploy this CloudXR technology, Aston Martin’s Valhalla customers can choose the exact specification of the interior of their vehicle whilst virtually sitting inside it, then chose the exterior specification as they walk around the car.

Renato Bisignani, Head of Global Marketing and Communications at Aston Martin said: “Pebble Beach is always one of our most important events of the year, but this year its holds even more significance for Aston Martin, as we celebrate our 110th anniversary with a showcase of breathtaking new models, including a world premiere.

“As well as celebrating new entrants to our stunning portfolio, we are also pushing the boundaries of digital technology to provide a glimpse into our future. Through an immersive VR experience we will bring customers virtually inside the cockpit of Valhalla, getting the best understanding yet of this unique, driver-focused, elite performance car.”

The brand’s historic 110th anniversary continues to be celebrated throughout a monumental year. Aston Martin have already unleashed the first of its much-anticipated next generation of sports cars, DB12 to a glowing reception and unveiled Valour; an exclusive model strictly limited to 110 examples designed to celebrate not only the anniversary milestone, but to deliver the most additive and purest of driving experiences.

Motor 283

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NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

17 Jun 2024
NEW MORGAN PLUS FOUR MAKES ITS MIDDLE EAST GRAND PREMIERE  ONBOARD THE ICONIC QE2 CRUISE SHIP IN DUBAI

Adamas Motor Group, the exclusive Retail Partner of Morgan Motor Company in the UAE and Bahrain, proudly announces a significant milestone in its expansion in the Middle East region with the Grand Premiere of the long-anticipated Morgan Plus Four sportscar held aboard the iconic Queen Elizabeth 2 cruise ship in Dubai, UAE.

The highly exclusive event marked the official arrival of the Morgan brand in the region with Adamas Motor Group officially appointed to support the wider GCC network with providing a suite of Managed Services, in addition to their continued efforts as exclusive Retail Partner in the UAE and Bahrain.

The event was graced by the presence of prominent guests from Morgan Motor Company including CEO, Massimo Fumarola and Chief Design Officer, Jonathan Wells, as well as His Majesty’s Consul General to Dubai and Northern Emirates, Oliver Christian. 

SBX CARS BREAKS WORLD RECORD FOR THE MOST VALUABLE CAR SOLD ONLINE

17 Jun 2024
SBX CARS BREAKS WORLD RECORD FOR THE  MOST VALUABLE CAR SOLD ONLINE

The Dubai-based 2015 Lamborghini Veneno Roadster featured on SBX Cars has become the most valuable car ever transacted via an online-only auction platform, selling for US$6,000,000 last week. The sale surpasses a 2017 Ferrari LaFerrari Aperta, which previously sold for US$5,360,000 in 2022. This marks not only a new online auction record, but also an impressive milestone for the newly-founded SBX Cars platform.

The rare Veneno Roadster, only one of nine worldwide, had previously appeared at a well-known in-person auction house in 2020, with an estimated sale price of between €4,500,000 and €5,500,000, however, failed to sell.

Previously owned by a member of the House of Saud, the royal family of Saudi Arabia, the coveted road-legal 6.5-liter naturally-aspirated V12 Veneno Roadster has a maximum output of 750 PS / 552 kW / 740 HP and accelerates from 0 to 100 km/h in just 2.9 seconds, with a top speed of 355 km/h.

Finished in a matt black over an interior trimmed in lime green and black leather, the super sports car also boasts lime-green pinstriping on the exterior, adding a touch of contrast and personality to its fighter-jet-like bodywork.

In the two months since launching, SBX Cars has registered thousands of global bidders from over 40 countries, and has sold cars into the US, Mexico, Dubai, Kuwait, Germany and Hong Kong. The platform is the world's first global premium auction site, selling the the most coveted and collectible vehicles to buyers all over the world.

SBX Cars also announced the exclusive rights to auction the highly-anticipated Lotus Black&Gold Collection - the world’s largest collection of Lotus historic cars and rare collectible assets from the famous John Player Special Formula One era.

The New MINI Cooper 5 Door

17 Jun 2024
The New MINI Cooper 5 Door

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI Cooper is characterised by "Charismatic Simplicity". The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.