Type above and press Enter to search. Press Esc to cancel.

  1. Cars and Engines
  2. What's Happening
  3. ASTON MARTIN BRING HIGH-PERFORMANCE AND ULTRA-LUXURY TO PEBBLE BEACH WITH UNVEIL OF NEW SPORTS CAR AND THRILLING VR TECHNOLOGY

ASTON MARTIN BRING HIGH-PERFORMANCE AND ULTRA-LUXURY TO PEBBLE BEACH WITH UNVEIL OF NEW SPORTS CAR AND THRILLING VR TECHNOLOGY

09 Aug 2023

As celebrations continue to mark the 110th anniversary of Aston Martin, the British ultra-luxury brand is set to bring the intensity to the prestigious Monterey Car Week, which takes place from Friday, 18 August to Sunday, 20 August. This year's Pebble Beach event promises to be one of the most memorable yet, with a world-first debut of a new model, and the first appearance in North America for the recently launched Aston Martin Valour.

The ultimate in undiluted and visceral driving experiences

The ultimate in undiluted and visceral driving experiences

Valour represents the ultimate in undiluted and visceral driving experiences. It is the only front-engine V12 sports car available with a manual transmission, much to the delight of automotive purists, and boasts a thrilling end-of-an-era specification. This spectacular new special edition will be displayed at Aston Martin Club 1913 whilst the The Quail, A Motorsports Gathering on Friday, 18 August will play host the yet-to-be-revealed new model and the world’s most powerful SUV, DBX707, before both cars move to the brand’s luxury destination at Pebble Beach for the weekend.

An SUV with sports car like feel

An SUV with sports car like feel

DBX707 is an SUV like no other. One which elevates Aston Martin to the pinnacle of the segment with a unique combination of blistering performance, supreme dynamics, unmistakable style and absolute luxury – an SUV with sports car like feel. Engineered with an abundance of character and compelling capability, DBX707 is the ultimate SUV in every respect.

Aston Martin Club 1913 returns to provide exclusive clubhouse hospitality to invited guests along the 18th fairway of the Pebble Beach Golf Links, delivering outstanding views over the world’s most prestigious vintage car event and a panoramic vista of Stillwater Cove. In addition to ultra-luxury hospitality, the club will feature a display of some of the most exciting new Aston Martin examples, including Valour, DB12, DBX707 and the AMR23 F1® car.

The world’s first super tourer

The world’s first super tourer

The world’s first super tourer, DB12 is the first of Aston Martin’s next generation of sports cars to be launched. Delivering a quantum shift in sporting character and dynamic capability, this is a new generation of the legendary DB bloodline and defines its own new category. Combining a scintillating driving experience with exceptional refinement, state-of-the-art technology and indulgent luxury, the DB12 demanded a new definition as the world’s first super tourer.

A special Q by Aston Martin studio has also been built at Aston Martin Club 1913, where customers can immerse themselves in the world of bespoke with the brand’s specialists to create an Aston Martin that is completely unique to them. The Aston Martin team will also be offering exclusive test drives in the brand-new Aston Martin DB12 and the critically-acclaimed DBX707 – the world’s fastest ultra-luxury SUV.

Aston Martin Club 1913 guests will also be the first to experience the new Aston Martin Valhalla VR Experience, created to provide an incredible specification environment for owners of the sensational Aston Martin Valhalla, the brand’s first hybrid supercar.

The Valhalla VR Experience

The Valhalla VR Experience

The engineering focus of the pulse-pounding Valhalla has been to create an immersive, uninterrupted connection between the driver and the car. This complete driver-centric experience starts at the specification stage, thanks to the Valhalla VR Experience, developed with Zerolight, powered by CloudXR technology from Nvidia.

Once wearing the fully wireless VR headset, customers can view a highly detailed digital twin of their Valhalla in an immersive 3D world. As the first automotive brand to deploy this CloudXR technology, Aston Martin’s Valhalla customers can choose the exact specification of the interior of their vehicle whilst virtually sitting inside it, then chose the exterior specification as they walk around the car.

Renato Bisignani, Head of Global Marketing and Communications at Aston Martin said: “Pebble Beach is always one of our most important events of the year, but this year its holds even more significance for Aston Martin, as we celebrate our 110th anniversary with a showcase of breathtaking new models, including a world premiere.

“As well as celebrating new entrants to our stunning portfolio, we are also pushing the boundaries of digital technology to provide a glimpse into our future. Through an immersive VR experience we will bring customers virtually inside the cockpit of Valhalla, getting the best understanding yet of this unique, driver-focused, elite performance car.”

The brand’s historic 110th anniversary continues to be celebrated throughout a monumental year. Aston Martin have already unleashed the first of its much-anticipated next generation of sports cars, DB12 to a glowing reception and unveiled Valour; an exclusive model strictly limited to 110 examples designed to celebrate not only the anniversary milestone, but to deliver the most additive and purest of driving experiences.

Motor 283

BY Motor 283

Motor 283 is the biggest automotive website created by a team of automotive enthusiats and this author page is used to show the readers the press releases and news posted on Motor 283 website.

2025 Chevrolet Corvette ZR1: The Fastest, Most Powerful Corvette Ever

26 Jul 2024
2025 Chevrolet Corvette ZR1: The Fastest, Most Powerful Corvette Ever

Chevrolet has unleashed the unthinkable in the Corvette ZR1. The King of the Hill returns with the most powerful V8 ever produced in America from an auto manufacturer, mind-bending specs, and iconic design to challenge the world’s best supercars in both coupe and convertible variants.

• Corvette ZR1 features a 5.5L, twin-turbocharged DOHC flat-plane crank V8 engine dubbed the LT7.

• The LT7 engine produces 1,064 horsepower at 7,000 rpm and 828 lb-ft (1123 Nm) of torque at 6,000 rpm, per SAE guidelines — the most power ever from a factory Corvette and the most powerful V8 ever produced in America from an auto manufacturer.

• Corvette ZR1 boasts a GM-estimated top speed of over 215 mph (346 Kph) on the racetrack and will dispatch the quarter mile with a GM-estimated sub-10-second time1.

• Purposeful carbon fiber aero package creates over 1,200 pounds (544 Kg) of downforce at top speed.

• ZR1 revives one of the most iconic styles in Corvette history: the split rear window.

“The team that revolutionized Corvette with a mid-engine architecture took on another challenge: take ZR1 to the next level,” said Scott Bell, vice president, Chevrolet. “Corvette ZR1 is about pushing the envelope with raw power and cutting-edge innovation. From Stingray, to Z06, E-Ray, and now ZR1, the Corvette family continues to elevate with each new iteration — and challenge the best in the world.”

New 2025 Ram 1500 With More Powerful, More Fuel-efficient Hurricane Engine Family Unveiled

26 Jul 2024
New 2025 Ram 1500 With More Powerful, More Fuel-efficient Hurricane Engine Family Unveiled

The new 2025 Ram 1500 is now available in the Middle East, featuring an all-new 3.0-liter Hurricane engine family that brings more power, performance, and improved fuel efficiency.

“The new 2025 Ram 1500 brings our customers more: more power, more performance and more fuel efficiency with our all-new 3.0-liter Hurricane engines,” said Chris Feuell, Ram brand CEO – Stellantis. “With a choice of new and proven gas engines or our upcoming electric truck offerings, Ram is built to serve truck buyers everywhere. Our new powertrain offerings add to the unique combination of bold styling, leading-edge innovation and technology, durability and capability Ram customers have come to know and love.”

The Street-Legal Red Bull RB17 Hypercar

25 Jul 2024
The Street-Legal Red Bull RB17 Hypercar

The automotive world is abuzz with the announcement that Lanzante, the renowned vehicle specialist known for transforming track-focused machines into road-going marvels, is set to convert the Red Bull RB17 hypercar into a street-legal version. This ambitious project aims to bring Adrian Newey’s V-10 beast from the racetrack to the public roads, and while the challenge is daunting, Lanzante's track record suggests they are up for it. The Red Bull RB17, designed by the legendary Adrian Newey, is a testament to cutting-edge engineering and performance. The track-only version of the hypercar weighs a mere 1,984 pounds, making it lighter than a Mazda MX-5 Miata ND. Yet, despite its featherweight design, it boasts a staggering 1,200 horsepower. This immense power allows it to lap Silverstone a second quicker than a Formula 1 car, according to recent simulations.