Automechanika Dubai will place Africa’s burgeoning automotive industry firmly in the spotlight when the region’s largest international automotive aftermarket trade show returns to the Dubai World Trade Centre from 9 to 11 December 2025.
Highlighting the rapid growth potential within Africa’s automotive sector, recent research by ODI Global forecasts the industry’s value to reach US$42 billion by 2027. This growth is being driven by significant developments under the African Continental Free Trade Area (AfCFTA), which is accelerating regional integration, reducing trade barriers, enhancing competitiveness, and creating an investment-friendly environment across the continent. Further underpinning this trend, research by the World Economic Forum indicates robust demand growth for vehicles in Africa. Annual demand for motorcars and commercial vehicles currently averages around 2.4 million and 300,000 units, respectively, and is expected to exceed 10 million units annually by 2030, fueled by rising disposable incomes, rapid urbanisation, and the expanding middle class. Currently, much of Africa’s vehicle demand is met by imported used vehicles, but domestic automotive production is catching up quickly, expanding at an average annual rate of 7%.
To leverage these opportunities, Automechanika Dubai has developed the AfriConnections initiative, dedicated to connecting African buyers with global automotive suppliers. AfriConnections unlocks new business opportunities, fosters partnerships, and supports sustainable growth across the continent’s automotive aftermarket. Tommy Le, Show Manager for Automechanika Dubai, said: “Automechanika Dubai serves as a gateway for Africa’s automotive aftermarket. Our AfriConnections platform is purpose-built to bring together African buyers, Original Equipment Manufacturers (OEMs), suppliers, service providers, and industry experts. Through strategic partnerships, market insights, and targeted networking opportunities, we’re committed to driving growth and innovation across Africa’s automotive landscape.” The initiative features specialised sessions covering market growth strategies, distribution models, digitalisation and e-commerce trends, cross-border collaboration, and investment insights. Speakers include His Excellency Wamkele Mene, Secretary General, AfCFTA; Kojo Annobil, CEO, Ghana Automotive Development Centre; and Luqman Mamudu, CEO, Transtech Industrial Consulting. The event is structured around six key pillars—sustainability, electrification and digitalisation, innovation, training, recruitment, and safety—and showcases 10 product sections, including Parts and Components, Electrics and Electronics, Accessories and Customising, Car Wash, Care & Detailing, Body & Paint, Diagnostics & Repair, Oils, Lubricants and Fuels, Tyres & Batteries, and a new area focusing on Connectivity and Autonomous Driving.
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