G.M.P. Group, an Italian business specialized in designing and producing light alloy wheels directed to the automotive industry at international level, launches the revival plan of the prestigious brand Antera, that it has acquired last year, focusing on the excellence of “Made in Italy” with regard to design, quality, innovation and sustainability.
Antera is long-standing company, yet a groundbreaking one, in the industry of light alloy wheels.
Worldwide famous for its innovative design and its meticulous attention to detail, the Brand is still remembered today for its development of some models among the most famous ones in the industry, as the three-spoke wheel Type 109, which granted Antera prestigious international accolades, such as the coveted title of “Alloy Wheel Design of the Year 1994”.
Founded in 1991 in Milan by Marco Muzzarelli, the brand of the Panther has been one of the leading figures in the automotive sector in the last few decades, globally promoting elite wheels, manufactured with new standards of development and production.
It has been a gradual and steady ascent, that at the end of 2011 was further enriched by a wide range of products with exemplar technical and stylistic features, which perfectly represent the essence and uniqueness of the Italian brand.
Today, thanks to the support of the skills and resources of G.M.P. Group, the brand Antera is ready to return to its former glory, following up on a legendary history of excellence. Despite its isolation from the world scene of the last years due to the death of its founder, the appreciation of thousands of fans from all
over the world, who still recognized themselves in the name of the Panther, is still alive and solid. G.M.P. Group’s employment of modern technologies and of an innovative approach to design and engineering are crucial aspects for this revival. This new approach, which is the key to the creation of cutting-edge products, takes shape through the operations of the team that make up the new division HPE-LAB (High Performance Engineering), where ideas lead to authentic masterpieces with the made in Italy charm.
Marco Mancin, the president of G.M.P. Group, declares: "Antera has always been a benchmark in the field of the alloy wheels since the nineties. And today, in order to bring it back at the levels of excellence and prestige that it has held for years, we prepared an important five-year business plan that will give the Brand new luster for sure through the development of innovative and identifying products and a concrete internationalization process”.
G.M.P. Group, headquartered in the province of Bergamo, is an internationally known leading company for the production of alloy wheels in the automotive field. The company extends over an area of more than 27.000 square meters, 16.000 of which dedicated to the manufacturing departments and 500 to the offices, and it currently boasts 150 highly skilled employees.
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The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
Water damage to automotive engines can wreak havoc on a vehicle's functionality and longevity. Whether it's due to unexpected heavy rainfall, encountering deep puddles on the road, or a faulty gasket, the consequences of water entering a car engine can range from minor issues to catastrophic failures. Recognizing the signs of water damage and taking preventive measures are crucial steps in preserving the heart of your vehicle.
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