Bridgestone, a global leader in tyres and sustainable mobility solutions, partnered with Al Jawaden Group, a prominent player in Iraq’s automotive sector, to transform mobility solutions in the Middle East. The partnership was formalized at a signing event at SO/Uptown Dubai, marking a significant step forward in Bridgestone's expansion plans in the Middle East.
Through this partnership, Al Jawaden Group's substantial market share in Iraq will be combined with Bridgestone's state-of-the-art tyre technology and mobility services to maximise benefits. Both entities reiterated their commitment to transforming the automotive landscape through innovative and sustainable offerings that improve efficiency and reliability. More importantly, the partnership is perfectly aligned with Bridgestone's E8 Commitment, which focusses on advancing sustainable and data-driven mobility solutions.
Jacques Fourie, President of Bridgestone Middle East and Africa, commented, “With the latest collaboration with Al Jawaden Group, we have made tremendous progress towards our goal of advancing mobility solutions in Iraq. By combining our knowledge and vast expertise, both companies are better positioned to offer superior services that will not only meet the needs of our clients, but also promote innovation and growth. We at Bridgestone are excited about the potential implications of this partnership for both our strategic expansion plans and the future of mobility.”
Ahmed Al Khmasi, Managing Director of Al Jawaden Group, added, “By collaborating with Bridgestone, we have a promising opportunity to elevate the automotive landscape in Iraq. Together, we will work to deliver cutting-edge tools and technologies that can surpass customer expectations, as well as enhance safety and efficiency for our customers.”
The latest collaboration strengthens Bridgestone's position as a market leader in the Middle East and reflects the company's dedication to delivering a broad range of advanced mobility solutions. These initiatives position Bridgestone to positively impact the automotive sector and ensure sustained growth in the region.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, took part in the 30th ITS World Congress in Dubai as the Innovation Partner, reaffirming the company’s leadership in driving sustainable mobility through advanced technologies. Bridgestone emphasised its commitment to sustainable mobility at the event, with a strong focus on accelerating the adoption of electric vehicles (EVs) and other eco-friendly transportation solutions.
Tires may not be the most glamorous component of a car, but when it comes to handling, performance, and safety, they play a crucial role. For high-performance vehicles like the Mercedes-AMG GT, having the right tires is even more critical. This is why Mercedes partnered with Michelin to develop a bespoke set of tires specifically for the new AMG GT. What might surprise many is that this process took Michelin three years and involved testing 25 different compounds before arriving at the final version.
The tires in question are the Michelin Pilot Sport S 5, but the version fitted on the AMG GT is not the same as the off-the-shelf model. Instead, Michelin engineers created a customized tire, carefully designed to meet the unique performance demands of the AMG GT. This involved extensive work on the rubber compounds and tire construction, with the aim of perfectly balancing the vehicle's suspension, steering, and braking.
The Tyre Reviews YouTube channel recently visited Michelin’s testing grounds in Ladoux, France, where they gained an inside look at what it took to develop these high-performance tires. The tires use a multi-compound design, with different materials applied to various parts of the tread to optimize performance across a range of conditions.
Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been chosen by Lamborghini as its exclusive tyre partner for the all-new Lamborghini Temerario. Bridgestone, Lamborghini’s ‘Official Technical Partner’, has developed a full tyre line-up to maximise the super sportscar’s performance. Answering all drivers’ needs, the new tyres combine to deliver top performance on and off the track, as well as in challenging winter conditions.
“After the Lamborghini Huracán STO, Tecnica, Sterrato, Huracán EVO and the V12 Hybrid HPEV Lamborghini Revuelto, the Temerario is the latest Lamborghini super sportscar to be equipped with bespoke Bridgestone tyres as original equipment,” said Steven De Bock, Vice President Original Equipment at Bridgestone EMEA. “Its twin-turbo V8 hybrid powertrain with three electric motors makes the Temerario part of a new generation of Hybrid HPEVs offering class-beating performance. As Lamborghini’s ‘Official Technical Partner’, we’re very excited to continue our journey together as we push the boundaries of electrification and advance a new era of sustainable motorsports.”
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