Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
Jacques Fourie, President of Bridgestone Middle East and Africa said: “In order to stay updated with the ever-evolving digital landscape, every organisation should harness the numerous benefits that digitisation offers. The HDV industry and transportation companies, in particular, need to embrace technological innovations to enhance operational efficiency and minimise carbon footprint. A robust fleet management system comes equipped with features for assessing emissions, monitoring vehicle status, and reducing fuel consumption. Bridgestone proactively forges alliances across different levels, encompassing industry and sustainability partnerships, as well as Original Equipment Manufacturer (OEM) business partnerships. The recent launch of Webfleet marks a significant milestone in Bridgestone’s commitment to shaping the future of mobility. Webfleet helps customers cut fuel costs, lower emissions, and drive sustainability by ensuring seamless fleet operations.”
During a panel discussion, Saeid Alkari, Product Engineer Digital Solution at Bridgestone Middle East & Africa FZE, emphasised a data-driven approach to fleet management and the development of new generations of tyres and vehicles. With the increasing demand for electrified fleets, Bridgestone is addressing challenges, including the lack of proper EV infrastructure, through collaborations such as the one with Webfleet Solutions. The company seeks to enhance corporate productivity and support fleet managers through this strategic alliance, leveraging its data-driven fleet management solution.
The panel discussion featured industry experts, including Brent Melvin, General Manager of RSA Cold Chain, Rami Al Ammari, Assistant Manager, Technical Services, at TotalEnergies, Lee Pillav, Divisional Head at Fleeto, Sajith Suliman, CEO and Co-Founder of Autotek.io, Nicolas Soucaille, General Manager of Blacklane and Pankaj Awashti Sales Head, OEM Business & Private Labels at TotalEnergies. Stephen White, Head of Editorial and Content at Truck and Fleet, moderated the discussion.
The discussion included a thorough assessment of diverse topics, such as technological disruption, customer-centricity, sustainability, and data-driven optimisation. Alkari’s involvement underscored the company's commitment to advancing sustainability within the automotive sector and fulfilling the duties outlined in its E8 Commitment, while also embracing modern technological advancements to achieve its long-term goals.
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Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been chosen by Lamborghini as its exclusive tyre partner for the all-new Lamborghini Temerario. Bridgestone, Lamborghini’s ‘Official Technical Partner’, has developed a full tyre line-up to maximise the super sportscar’s performance. Answering all drivers’ needs, the new tyres combine to deliver top performance on and off the track, as well as in challenging winter conditions.
“After the Lamborghini Huracán STO, Tecnica, Sterrato, Huracán EVO and the V12 Hybrid HPEV Lamborghini Revuelto, the Temerario is the latest Lamborghini super sportscar to be equipped with bespoke Bridgestone tyres as original equipment,” said Steven De Bock, Vice President Original Equipment at Bridgestone EMEA. “Its twin-turbo V8 hybrid powertrain with three electric motors makes the Temerario part of a new generation of Hybrid HPEVs offering class-beating performance. As Lamborghini’s ‘Official Technical Partner’, we’re very excited to continue our journey together as we push the boundaries of electrification and advance a new era of sustainable motorsports.”
Purchasing a new car is a significant investment that goes beyond the initial sticker price. One crucial decision many buyers face is whether to buy a service pack along with their new vehicle. This article explores the importance of buying a service pack and how it can benefit car owners in both the short and long term. A service pack, often referred to as a maintenance package or service plan, is an agreement between the car buyer and the dealership or manufacturer. It typically covers routine maintenance and service requirements for a set period or mileage. Service packs can include oil changes, tire rotations, brake inspections, and other scheduled maintenance tasks.
ACDelco, renowned automotive parts and battery brand owned by General Motors, proudly announces 25 years of brand presence in Saudi Arabia for its aftermarket car battery division. This milestone signifies a quarter-century of commitment to local industry, talent development, and technological innovation in the Kingdom.
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