Bridgestone, a global leader in tyres and sustainable mobility solutions, launched its globally trusted fleet management solution ‘Webfleet’ in collaboration with its exclusive partners, Al Masaood Tyres, Batteries and Accessories (TBA) Division, part of Al Masaood Group and Nasser Bin Abdullatif Alserkal in the UAE. The official launch underlined the organisation's thrive to advance innovative technologies in sustainable mobility and optimise fleet operations.
Over 60,000 customers worldwide count on Bridgestone's reliable Webfleet fleet management solution to boost productivity, support drivers, increase safety, maintain compliance, and operate more sustainably. The launch of Webfleet in the UAE will pave the way for a more sustainable future through data-driven mobility solutions, aligning seamlessly with the company's E8 Commitment.
The launch event which featured interactive keynote speeches, product presentations, and discussions that examined the industry's transformative future, was attended by Bridgestone's local partners as well as other stakeholders, thought leaders, and experts. The event highlighted crucial elements of the evolving mobility landscape and Bridgestone's pivotal role in shaping the industry through Webfleet, its innovative fleet management solution.
Jacques Fourie, President of Bridgestone Middle East and Africa, commented, “Webfleet marks a significant turning point in our commitment towards shaping the future of mobility. With the launch of the solution in the UAE, Bridgestone reaffirms its dedication to delivering innovative solutions to promote advancement and growth, especially in light of the shift towards more sustainable operations. The launch also strengthens our leadership in sustainable mobility solutions, and we look forward to steering the course of innovation and driving positive change in the Middle East Africa region and beyond together with our valued partners."
Marcelo Godinho - Vice President Customer Success Emerging Markets, Bridgestone Mobility Solutions, said: “Webfleet's launch in the UAE is a strategic move and a next step in our global expansion strategy. We are optimistic about the transformative impact that our globally trusted solution will have on fleet management in the region, beyond traditional telematics offerings, Webfleet will focus on providing businesses, both small and large companies, with actionable data insights to increase operating performance, reduce costs and increase road safety as well as enabling to run a more sustainable operation.”
Bridgestone’s goal to provide consumers with a wider array of fleet and digital mobility solutions is evident with the latest launch. This is particularly significant since the EMEA business currently provides fleet solutions for over 1.2 million vehicles.
The research and development teams at Bridgestone and Webfleet will continue to explore new opportunities and innovations, highlighting the company's commitment to progress, as well as helping customers take full advantage of its range of solutions. With a goal of empowering consumers, drivers, and other stakeholders through data-driven mobility solutions, the company is making strides towards ushering in a new era of efficient and sustainable mobility.
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Bridgestone, a global leader in tyres and sustainable mobility solutions, reiterated its steadfast commitment to empowering women in the world of motorsports through partnerships and event organisation across the Middle East and Africa (MEA) region. This significant step underscores the company’s bold vision to drive positive change by fostering diversity, equity, and inclusion (DE&I).
Under the umbrella of its corporate strategy, the ‘E8 Commitment,’ Bridgestone partnered with well-known motorsports events, such as Rally Jameel and Rallye Aïcha des Gazelles, as well as hosted the adrenaline-pumping ‘Desert Divas’ event, to foster gender equality in sports by providing women with equal opportunities across all disciplines. Through these initiatives, Bridgestone sought to celebrate the strength, unwavering determination, and the undeniable power of female excellence in sports. All of these events provided an ideal platform for the company to assert that gender biases have no place in the world of motorsports.
The wait is over. Today, on the occasion of the 2024 Milan Design Week, the prestigious Antera brand makes its comeback on the global scene with a new collection of light alloy wheels for the automotive industry. The collection will be inaugurated by the brand’s ambassador Roberto Baggio, the footballing legend who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian brand’s spirit of 'No Compromise'.
The choice of the famous Number 10 of the Italian national team, a radiant example of sporting excellence, perseverance, and generosity, contributes to reinforcing the slogan at the center of the Antera’s new campaign: “Where instinct meets genius, the myth becomes legend”. Indeed, Roberto Baggio, the winner of the 1993 Ballon d’Or and a playmaker with refined technique and unique style, has proven that the most important goals, as regards both sport and everyday life, are achieved through commitment and quality which does not take shortcuts, but rather prizes dedication, courage, and vision. These are the same ingredients of the ‘No Compromise’ philosophy which G.M.P. Group, a company specialized in the global design and production of alloy wheels, intends to employ to bring the historic Panther brand back to its former glory.
Marco Mancin, Head of G.M.P. Group, states: “Originally, the founder Marco Muzzarelli’s vision guided the Antera brand via the principle of ‘No Compromise’, creating a place where dreams and reality could come together and desire be turned into creation. This led to prestigious and invaluable products which reached across space and time to achieve the most authentic expression of excellence. Today, with the same winning mindset and an important five-year plan, we are writing a new page in Antera’s history that will bring the brand back to the Mt. Olympus of light alloy-wheel producers.”
Marco Finazzi, Chief Commercial Officer: “We have always been innovators and visionaries in our field, and we aim to restore luster to the Brand through the development of innovation, identification, and a process of concrete internationalization. One thing that will never change is our loyalty to the fundamental values which forged the brand’s world-renowned identity, and the determination to pursue our business vision whatever the challenges that emerge along the way. And we are sure other companies of the group will want to share a common path towards growth and development in their fields, always relying on the philosophy of ‘No Compromise’. With this frame of mind, we want to challenge the status quo in order to offer unconventional products that are able to anticipate the needs of an exclusive clientele.
Bridgestone EMEA, a global leader in tires and sustainable mobility solutions, showcased the promising future of fleets in the Middle East during its participation in the Truck and Fleet Conference. The event, which was held recently, brought together industry leaders, providing insights into sustainable practices, digital transformations, and the evolving landscape of urban mobility.
The Middle East, by leveraging its robust infrastructure, is set to leverage global focuses on sustainability and digitalisation. At the event, Bridgestone EMEA underlined the region’s potential and commitment to advancing the future of fleet management.
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